Senior Manager, Marketing Planning And Strategy- Product Marketing

Position Summary…

Walmart Marketplace is seeking a strategic and execution-oriented Senior Manager of Product Marketing to lead go-to-market and ongoing marketing efforts that drive awareness, adoption, and sustained engagement with key seller-facing products and features. In this role, you’ll translate product capabilities into compelling value propositions for our sellers, develop positioning and messaging frameworks, and lead cross-functional marketing initiatives that accelerate business outcomes for sellers as they bring more great items to our customers. You’ll serve as the connective tissue between Product, Seller Success, Lifecycle Marketing, Seller Education, Marketing Operations, Creative and Channel teams—crafting strategies that put the seller at the center and ensure they understand why and how to use new capabilities to grow their businesses.

What you’ll do…

• Own product positioning and messaging for priority seller-facing features, translating complex functionality into clear, benefit-driven narratives tailored to seller needs.
• Lead marketing strategies for go-to-market and extended phases of high-priority launches and enhancements—consulting and aligning stakeholders across Product, Seller Success, Marketing, Education, Operations and other business partners to ensure successful adoption.
• Develop campaign toolkits and enablement materials, including briefs, value props, FAQ sheets, in-product messaging inputs, and engaging copy and creative across owned channels.
• Build marketing briefs that align with Lifecycle, External Marketing and Channel teams to execute integrated campaigns across email, SMS, Seller Center, in-app experiences and external owned channels.
• Partner with Analytics to define success metrics, track campaign performance, and inform optimizations.
• Inform seller segmentation and personas to ensure messaging is personalized and relevant to sellers at different lifecycle stages and business types.
• Bring the voice of the seller into every product and marketing conversation—advocating for clarity, simplicity, and value creation.

Who You Are

• A strategic storyteller with a strong grasp of product strategy, business models, and go-to-market principles.
• Fluent in translating product capabilities into business outcomes, especially in complex B2B or marketplace ecosystems.
• A collaborator who thrives at the intersection of Product, Marketing, and Operations.
• Comfortable navigating ambiguity and fast-paced environments; able to balance strategic planning with hands-on execution.
• Curious, analytical, and always thinking about how to better serve the customer—in this case, our sellers.

Minimum Qualifications

• 7+ years of experience in product marketing, product management, or go-to-market roles in a B2B, SaaS, or marketplace environment
• Demonstrated success in owning product positioning, messaging, and launch plans across multiple channels
• Strong written and verbal communication skills with the ability to influence across functions and seniority levels
• Experience collaborating with Product, Lifecycle Marketing, Analytics, and Creative teams
• Familiarity with marketing performance metrics and testing approaches

Nice to Have

• Experience in e-commerce or marketplace businesses
• Exposure to seller or small business personas
• Understanding of CRM channels (email, in-app, push, SMS) and product education tactics

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Hoboken, New Jersey US-10649:The annual salary range for this position is $108,000.00-$216,000.00

San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00

Bentonville, Arkansas US-09401:The annual salary range for this position is $90,000.00-$180,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include:

• Stock

Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Business, Marketing, Communications, or related field and 3 years’ experience in marketing or related field OR 7 years’

experience in marketing or related field.

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location…

702 Sw 8Th St, Bentonville, AR 72716, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, abilities, ideas and opinions- while welcoming all people.

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