Senior Manager- Marketing, Disney+ Hotstar (Brand marketing, Social & Editorial)

Job ID 160e9655-ad5c-40b3-8e66-5419de384c6d Location Mumbai, India Business Disney+ Hotstar

Job Summary:

JOB SUMMARY

We are looking for an editorial manager, who is a core member of the social media marketing team, responsible for growing our social media handles by driving creative innovation and strategy. The individual will be responsible for developing unique and ownable content formats on our brand channels that help promote Disney+ Hotstar’s diverse content offering. They will also have a deep understanding of cultural trends and how to leverage them to make the brand an essential part of the audience’s social experience. This role demands that the candidate is able to think audience first, develop creative that is insight driven and fuel conversations with different audience groups.

ABOUT THE TEAM

The social marketing team at Disney+ Hotstar is at the forefront of building the brand’s relationship with the consumer – both existing and potential audiences. Our ambition is to surprise and delight fans by being a part of and building culturally relevant moments.

The team is the feet on the ground listening to, participating in and fueling conversations with existing and potential fans – building an irreplaceable spot in the consumer’s entertainment journey that culminates in them being fans and eventually subscribers.

REPORTING TO: Director- Marketing

YOUR KEY RESPONSIBILITIES

• Editorial Strategy: Develop and maintain an editorial perspective on the Disney+ Hotstar channels that matches the needs of our current and addressable audience base, in addition to creatively promoting our priority content verticals
• Creative Format Development and Execution: Develop sharp briefs as well as formats that lead to unique creative formats that service our content and brand priorities. Work cross-functionally with internal and external partners to execute against creative needs
• Strategy for Expansion of Social media handles: Increase the follower base on Disney+ Hotstar-owned social media handles. Build a unique channel social strategy geared to engagement and growth across our key platforms. Create and advance long-term strategy to help Disney+ Hotstar into newer platforms and audience spaces
• Editorial Maintenance: Responsible for the creative output across all Disney+ Hotstar social channels on a day-to-day basis
• Agency relations: Key coordinate between Disney+ Hotstar and external social media retainer agency to monitor and drive business objectives

SKILLS & ATTRIBUTES FOR SUCCESS

• The candidate should be, first and foremost, a fan of entertainment and a passionate believer in the role social media plays in building a deep and meaningful relationship with the consumer
• You’re unafraid of big risks and the ability to pivot without getting stalled by challenges along the way

PREFERRED EDUCATION & EXPERIENCE

• 6+ years’ experience in social marketing or editorial roles. Good understanding of social platforms like Meta, YouTube, including their mechanisms and growth levers
• Thorough understanding of the social media landscape including but not limited to Instagram, WhatsApp, YouTube, Reddit, X, Facebook and new platforms like Moj
• Hands-on experience and success in building and managing fan communities
• Deep understanding of how cultural trends form, and the ability to anticipate and act on it

ABOUT US

• Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment – from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organization with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success
• Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws

WHY JOIN US

• No Dress Code
• Unlimited Leaves
• Diverse & Inclusive Culture
• Fun Life Balance

LINKS

• www.hotstar.com
• https://careers.hotstar.com/join-us
• https://www.linkedin.com/company/disney-hotstar/mycompany/

#Non-Tech

About Disney+ Hotstar:

Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform – talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Novi Digital Entertainment Pvt Ltd, which is part of a business we call Disney+ Hotstar.

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