Senior Manager, Marketing Analytics – Consumer Marketing

Senior Manager, Marketing Analytics

The Consumer Marketing group at Penguin Random House is seeking a Senior Manager, Marketing Analytics. If you have a passion for improving digital marketing performance through measurement, reporting, analysis, and optimization, then this is a great role for you.

The Consumer Marketing team drives marketing innovation at the world’s largest book publisher. We connect with consumers directly and help them discover their next great read via PenguinRandomHouse.com, (including Reader Rewards), ReadBrightly.com (a program focused on raising life-long readers), and other consumer-facing sites and channels (email, advertising, social media). In this role, you’ll collaborate with product and business teams to identify KPIs, write analytics requirements that align with goals, develop dashboards and reports, analyze consumer web behavior, and make recommendations for optimization. You’ll report to the VP, Consumer Insights & Analytics and supervise a Marketing Analytics Manager who supports the responsibilities outlined below and leads SEO research.

Responsibilities:

• Work with business leads to co-create goals, define KPIs, and effectively track them
• Onboard new websites and ensure they are aligned with tracking best practices; write, document, and QA analytics tracking requirements for new site enhancements
• Maintain the quality of the data layer within the tag management system
• Analyze digital marketing data (primarily via Adobe Analytics) to understand performance and make recommendations to business stakeholders and web product managers
• Implement advertising tags for custom conversion tracking in partnership with the Advertising teams
• Conduct Adobe Analytics trainings and facilitate company-wide adoption of in-house marketing measurement tools
• Serve as the product owner and administrator for Adobe Analytics and TealiumIQ
• Manage at least one team member

Requirements:

• 5+ years digital/web analytics experience
• Expertise in web analytics implementation and reporting with Adobe Analytics/Omniture
• Experience with tag management software
• Familiarity with digital marketing activities and key metrics across web, email, advertising, social media, search, etc.
• Strong analytical and communication skills – ability to distill complex data sets into clear story lines for stakeholders, and ability to collaborate with multiple teams and functions
• Curiosity and a desire to learn
• Experience with data visualization software a plus (e.g., PowerBI, Tableau)
• Ability to write SQL queries, and an understanding of database structure a plus
• Knowledge of JavaScript a plus

Please apply using our online application process, and please include your resume and cover letter.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off. 

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 173683

Date: Oct 8, 2021

Location: 

New York, NY, US, 10019

Nearest Major Market: Manhattan

Nearest Secondary Market: New York City

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