Accountabilities

Marketing Planning:

• With Director, sets and refines annual and quarterly marketing plans for assigned portfolio
• Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer driven action plans and marketing programs.
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.
• Accountable for a customer-centric team that acquires, analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.

Campaign Delivery Leadership:

• Ensures Canadian Banking Marketing’s squads have an efficient and effective central point to build-out campaign calendars (including media mix) and set individual program workback schedules.
• Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Responsible for providing insight on budget management and coordination with partners for budget revisions.
• Contributes to development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as squad’s main point of contact for creative and media agencies.
• Leads building a high-performance culture that is centered on effective collaboration with business partners, Marketing Customer Journey Management, Marketing Performance Management and Marketing Media Strategy, to build performance-oriented campaign plan summaries, debriefs and enhancements.
• Champions proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank’s visual identity continuum.

Talent Leadership:

• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.

Education / Experience / Other Information

• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Deep knowledge of the marketing tech stack
• Authentic, decisive, resilient, highly collaborative, and results-oriented

Working Conditions

• Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.