Senior Manager, Integrated Marketing 

Job Number:

2303730 United States-Georgia-Atlanta United States-New Jersey-Hoboken 

Company Overview:

Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Position Overview:

Newell Brands’ Integrated Marketing team manages the omni marketing roadmaps for the brands they support and create plans to optimize their advertising and promotional budgets. They are the glue that connects the brand management initiatives and strategy with the Center of Excellence Digital Marketing team to drive the best digital/omni marketing outcomes for each brand. The Integrated Marketing team is responsible for partnering with the Baby brand management teams to make sure the digital marketing team is working to amplify and accelerate brand goals/KPIs across all channels. This role plays a critical role in the Digital Marketing team as s/he translates business segment activation calendars, innovation launches, big bets and budgets into digital priorities and extends best practices across segments and brands. S/he is the go-to person for all brand prioritizations, contract reviews, budget needs and portfolio activation decisions and programs. His/her team will help develop the plans and programs necessary to help meet omni sales and share targets. S/he is aligned with overall business goals and marketing/communication strategies of each segment. S/he will educate the Baby segment on digital/omni strategies to find new ways to work together. Successful performance in the role is measured by revenue targets as well as digital marketing return on investment.

Primary Responsibilities:

• Partner with brand management teams as a key voice of the digital team to both understand their plans to influence marketing plans as well as to influence brand activities based on marketing priorities

o Lead and develop quarterly omni marketing business reviews with digital and brand team – which analyze their performance, identify challenges/opportunities, share business and consumer insights and develop activation programs to accelerate growth

o Ensure similar rigor is put across all brand/segment share outs and act as the internal digital segment point of contact to have consistent reporting, consistent share outs, best practices and transparency 

o In tandem with all brand management leads, develop a marketing learning agenda for segments to ensure annual plans are developed with learning agenda in mind

• Own, develop and execute (in concert with digital channel owners) brand specific omni marketing programs, activation plans and media to help meet sales objectives (across multiple segments, multiple brands and/or multiple customers). Lead the connectivity between/across segments – ensuring all best practices are shared, reporting knowledge, and exploring innovation development
• Develop and manage integrated campaigns across the omnichannel ecosystem with assistance from their domain experts to support brand management goals
• Partner with analytics/data/finance to improve brand reporting details and marketing inclusion while simplifying the process to include more automation versus manual pulls. Integrate into all brand plans and share regular digital performance (educating cross-functional teams on overall business priorities and how they are tracking to goals)

Key Qualifications:

• Bachelor’s degree (emphasis in business, marketing, finance or related field); MBA preferred
• A minimum of 8-10 years of marketing experience (digital marketing, advertising, brand management or channel management)
• Familiar with sales, marketing and category management practices
• Demonstrated knowledge of digital marketing best practices
• Strong analytic skills; must be able to triangulate data sources to pull together a compelling selling story to educate and influence internal cohorts and retail partners
• Strong acumen with P&L statements
• Able to work cross-functionally in a matrix organization
• Effective communicator able to represent the needs of the consumer and retailer alike
• Must be a creative thinker and solution oriented
• Must be able to travel 10-20% of the time

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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