Senior Manager, Credit and Loyalty Marketing

Overview

Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 540 locations globally and online, and we’re seeking passionate and creative people to join our Forever family.

The Senior Manager of Credit and Loyalty Marketing is expected to be a strategist and executor who will support the credit card and loyalty programs, bring ideas to the forefront and take these ideas from inception through execution. Will manage and execute customer loyalty, retention and acquisition efforts as they pertain to the Forever 21 credit card and loyalty programs. Works with Credit Card Partner account team in collaboration with Forever 21 credit director and internal partners to develop marketing programs and plans to increase credit acquisition and sales and build the loyalty program.

Responsibilities

• Leads the development of the marketing strategy together with the credit director for the credit card and loyalty program and manages the day-to-day execution of the plan. This will include design and execution of key initiatives for early engagement and portfolio growth.
• Act as the primary day-to-day marketing contact with credit card partner account managers.
• Development and execution of new marketing campaigns, initiatives and offers; identifying target segmentation; and refinement of marketing analytics and success metrics.
• Interface with senior management and collaborate closely with relevant business units and internal and external partners to ensure program reaches overall company goals.
• Partners with Store, Ecommerce, CRM, Paid Media and Social teams to ensure effective omni-channel marketing campaigns.
• Manage a multi million-dollar media budget and measure and report out on the return on ad spend and other KPIs related to credit marketing investments.
• Ensure effective and timely resolution for all loyalty program marketing related issues.
• Track and analyze program performance and effectiveness in partnership with credit director.
• Develops and manages the strategic marketing plan and activities.
• Provides marketing updates on initiatives to senior leadership on a regular basis.
• Leverages internal partners to gain an understanding of business analysis reporting, the competitive landscape, and key measures to identify opportunities for growth.
• Facilitates and coordinates the development, review, and approval of digital and in-store marketing collateral
• Manages relationship with freelance designers.
• Participates in the budgeting and forecasting of portfolios in partnership with credit director. Adjusts strategy to increase effectiveness of programs based on performance.
• Assists in vendor setup, invoice tracking and payment.
• Participates in and/or leads meetings between key contacts to discuss marketing plans, open topics, and provide progress updates.
• Oversees the resolution of issues related to marketing programs and operations.

Qualifications

• Expertise in store, digital & omni-channel campaign management, marketing, and retail operations.
• Experience with credit card loyalty programs, paid media, and CRM.
• Experience with designing and implementing social media campaigns including Instagram, TikTok and other platforms.
• Knowledge of sales and marketing concepts and principles (segmentation, offer strategies, testing strategy, seasonal planning, email, multi-channel marketing concepts).
• Experience managing marketing budgets.
• Excellent project/time management skills and the ability to multi-task in a fast-paced environment.
• Ability to proactively prioritize, manage and complete multiple projects simultaneously within time constraints and with strong attention to detail.
• Demonstrated ability to communicate with co-workers and business contacts in a professional manner.
• Strong analytical skills.
• Proficiency in Word, Excel, PowerPoint.

ADDITIONAL DATA 

The salary range for this position is $101,654 – $124,381 annually. Pay is based on several factors including but not limited to position offered and work experience.In addition to your salary, Forever 21, and its affiliated brands, offers a benefits package, including 401(k) plan, overtime pay, flexible work schedule and a generous employee discount program (all benefits are based on eligibility). Additional information regarding the benefits for this position can be found in the Benefits Guide that is available in our Human Resources Department.

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