Senior Lead, Marketing Operations & Analytics, Revenue Team

Company Description

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $496 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About You:

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

Job Description

As the Senior Lead, Analytics & Automation, you will work cross-functionally with all Commercial teams to oversee the governance of marketing data, our marketing funnels, campaign processes, marketing project management, planning & target setting, and performance reporting that keeps our marketing and GTM teams moving quickly. 

Reporting into the Director, Demand Marketing, you are a strategic thought leader for both the marketing discipline and our global commercial business. Your analytical background enables you to quickly grasp the nuances of Shopify’s products and business models, and translate disparate information into meaningful insights. You collaborate seamlessly across commercial functions, creating structure amongst chaos and designing actionable solutions that meet a diverse set of commercial needs. You are an innovative leader who has a track record of building high performing teams and who can inspire and guide the Marketing team to think 10X. 

What you’ll get to work on:

• Building and growing high performing teams across multiple sub-disciplines
• In collaboration with Marketing and Commercial leaders, champion the development and execution of our global GTM plan
• Champion the delivery of goal setting & measurement frameworks across Marketing including: OKRs, reporting management processes and strategy development processes
• Oversee full funnel marketing performance reporting and insights in collaboration with Revenue and Partner Operations
• Collaborate with Data science to build and steward our global marketing tech stack, and govern our complex marketing funnel including: lead scoring, lead routing, data management, etc.
• Provide strategic decision support to our Executive team and senior marketing leadership team
• Establish longer term marketing planning alongside Shopify business plans
• Work with senior marketing and commercial leadership to tackle both marketing and cross functional strategic challenges and opportunities
• Lead, inspire and help uplevel our fast growing global marketing organization

Qualifications

You’ll need to have:

• A background in market strategy and/or operations leadership
• Experience in a tech or complex environment working with a sales team
• The ability to tell compelling, persuasive, data-driven stories at an executive level
• A track record of being able to ingest and analyze multiple inputs and develop a strategic perspective on broad issues across the business
• Experience building / supporting / overseeing systems and infrastructure to support a complex sales funnel, including lead scoring and lead routing
• Effectively partner and influence executive level stakeholders from multiple disciplines
• Have a strong grasp of how competitive and market forces impact decision making for businesses in real life
• Thrive in an ambiguous and ever changing environment
• The ability to think big and also be equally resourceful and innovative in bringing your ideas to fruition
• Embrace failure, and do things you might not be good at or have never done before

Bonus experience:

• Experience working closely with product marketing, campaign and channel marketing teams

Additional Information

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