Senior Insight Manager (Audience, Brand & Marketing)

Job title: Senior Insight Manager (Audience, Brand & Marketing)

Company: Cancer Research UK


Job description: SENIOR INSIGHT MANAGER (AUDIENCE, BRAND & MARKETING)Salary: £49,000 – £53,000 per annumReports to: Senior Manager – Consumer Insight & ExperienceContract: PermanentHours: Full time 35 hours per weekLocation: Stratford, London w/ high-flex (1-2 days per week in the office)Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.Closing date: Thursday 26 June 2025, 23:55At Cancer Research UK, we exist to beat cancer.We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That’s why we’re looking for someone talented, someone who wants to develop their skills, someone like you.The Senior Insight Manager (Audience, Brand & Marketing) will be responsible for overseeing the Consumer Insight and Experience (CIX) team’s Audience, Brand and Marketing-focused activity. Managing two direct reports, you will ensure that we deliver high-quality one-off and longitudinal insight projects that influence decision-making across the Marketing, Fundraising, and Engagement department.What will I be doing?Leads a programme of Audience, Brand and Marketing-focused research to provide deep and actionable insight into current and potential supporters that informs decision making across marketing, brand and audience strategiesOversees the approach to and delivery of Brand Tracking and Creative Testing at CRUK, to deliver clear and actionable insight to marketing and brand teamsSupports the implementation and iteration of an Audience Segmentation, including commissioning and managing supplementary primary research into prioritised Audience Categories and running annual quantitative research to update the datasetLeads primary research projects; managing project timelines, processes, costs and data quality, and commissioning and managing agencies as required, assuming responsibility for their performance, value for money, timeliness and quality of outputDevelop strong senior-level working relationships with the Audience, Strategy and Innovation team and the Marketing and Digital TeamBe the main point of contact within the team for Audience, Brand and Marketing requests; facilitating prioritisation, managing workload, budgets and agency relationships and evaluating service and outputsAs a senior member of the Consumer Insight and Experience team you will be responsible for creating a positive culture which recognises success, develops and drives high performance and rewards results to retain talent within the team and wider functionEnsure equality and diversity is celebrated and considered as part of all decisions takenCommitted to Cancer Research UK’s vision in beating cancer soonerUndertake other tasks as necessary to contribute to the Insight and Performance team objectives and those of Cancer Research UK.What skills will I need?Extensive experience of managing consumer insight research projects from inception to completion; including establishing objectives, managing the research process and ensuring implementation of insights to improve the experience of supporters / customersStrong experience of managing Brand Tracking and Creative Testing research programmes and able to demonstrate good knowledge of best-practice in these areasSignificant experience of running large scale quantitative research programmes, experience of implementing customer segmentations is a significant advantageExcellent project management and planning skills with ability to prioritise workload across multiple areas and manage ambiguityCollaborative working style with excellent stakeholder management skills, demonstrating the ability to engage, influence and negotiate at all levels winning support for ideasProven experience of partnering with marketing and brand teams to produce strategic insight plansExcellent knowledge of qualitative and quantitative research methods and significant experience of deploying appropriate methodologies to drive actionable insightStrong quantitative market research skills and comfortable working with large data sets to uncover insights. Relevant experience of data analysis (Excel, SPSS) and data charting (PowerPoint).Strategic and consumer focused mindset, with good attention to detail and the ability to identify broad themes from dataA natural leader who actively looks for opportunities to improve the way that insight is delivered and takes the initiative to develop solutions; experience of line management a significant advantage.Our organisation values are designed to guide all that we do.Bold: Act with ambition, courage and determinationCredible: Act with rigour and professionalismHuman: Act to have a positive impact on peopleTogether: Act inclusively and collaborativelyWe’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.What will I gain?We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.You can explore our benefits by visiting our .Additional InformationFor more information about working with us please or contact us at .For more updates on our work and careers, follow us on: , , , and .Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact or 020 3469 8400 as soon as possible.Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.

Expected salary: £49000 – 53000 per year

Location: Stratford, East London

Job date: Sat, 14 Jun 2025 22:58:04 GMT

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