Senior Influencer Marketing Manager

Overview

Automattic is hiring a senior-level Influencer and Creator Manager to lead and evolve our influencer and social content strategy across all Automattic brands. This role combines the responsibilities of a relationship builder, campaign manager, and creative partner. You will manage influencer campaigns for the Influencer Marketing Team, and work closely with the Automattic PR & Social Team to develop and refine the content storytelling and partnership opportunities for our brand’s social media channels. The right person understands how creators and platforms shape brand perception, knows how to spot trends, and can turn those insights into a flexible and effective strategy. This is a fast-paced, creative environment where you work fully remotely, so the ideal candidate will be self-driven and assertive. If you’re excited about storytelling, collaborating across teams, and making a global impact, this is the role for you. Responsibilities: Partner with the PR & Social Team and Influencer Marketing Team to shape overall workflow for partnered and influencer content for all Automattic social channels. Set the strategy for the Automattic Influencer Program, under the Influencer Team, and manage outreach for influencers. Collaborate with relevant marketing and product teams on what we post, when we post it, and why we are posting. Use storytelling and trend insights to reach and engage multiple audiences. Design and manage campaigns that support product launches, influencer growth, and brand visibility. Discover, recruit, and maintain long-term relationships with influencers across YouTube, Instagram, TikTok, and LinkedIn, and cultivate a network that spans community members/Evangelists within specific brands to household names in social media. Develop brand-specific campaign strategies and creative briefs catered to every business unit. Manage contracts, timelines, content calendars, approvals, and payments. Track and report on engagement, conversions, CPA, and other KPIs. Represent Automattic at events like WordCamps, creator events, and division meetups, and help PR & Social teams collaborate with correlated marketing teams to tell a social-first story via influencer that’s tailored to each brand.

Tagged as: 3-5 Years, 5+ Years