Senior Growth Marketing Specialist

Job title: Senior Growth Marketing Specialist

Company: Gen Digital


Job description: Who Are We?We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives.How do We work?We love to work together and collaborate in our teams, which is why we opted for a hybrid model, allowing us to work from the office 3 times per week.About the RoleAs a Senior Product Growth Specialist, you’ll join a team responsible for the Growth of our Mobile portfolio. We’re a customer-centric team that strives to balance excellent user experience with maximized profits.To achieve this, we continually optimize our flows to reach the right customers at the right time with the right message. As our team member, you’ll have an excellent opportunity to improve existing purchase flows and bring new ideas to life using a mix of analytic, creative, and strategic thinking. As a benefit of our campaigns being immediately visible to all our users, you can see the impact of your work straight away, giving you valuable feedback and new learning opportunities every day.What You Will Do in This Role:Independently lead research, prioritization, and E2E execution of marketing initiatives across number of touchpoints in Mobile Security appsEnhance Performance – Analyze conversion funnels, run A/B tests, and iterate on processes to drive continual improvement.Champion a Test-and-Learn Culture – Encourage experimentation, data-driven decision-making, and innovation to enhance sales effectivenessProactively identify opportunities and solve business/data/technical challenges, without waiting for explicit instructionsCollaborate with cross-functional teams (Product, Engineering, Data, Creative) to drive user and revenue growthOwn the monetization strategy and execution across first purchase, upsell, retention or reactivation touchpointsDefine pricing levels for current and new product tiers and their underlying sourcesOwn Program P&L – Take full ownership of profitability, ensuring an optimized balance between cost, revenue, and ROI.What You´ll Need to be Succesful in This Role:3+ years of experience in growth marketing, product-led growth, or product management roles​Demonstrated success growing revenue and userbase via marketing campaigns and product improvementsEntrepreneurial spirit — ability to thrive in ambiguous and fast-paced environments, with bias for action, results-orientation, and focus on impact over processStrong understanding of user psychology and behavioral drivers across digital funnelsProficient in A/B testing, hypothesis-driven experimentation, and statistical significanceStrong presentation skills for stakeholder updates and data storytellingStrong ownership mentality; “do first, ask later” attitudeSQL knowledge is a plusBenefits:Unlimited PTO (paid time off), flexible working hours & home office.Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).Tuition reimbursement for job-related courses.Learning & Development plan.Sustainable home improvement bonus.Opportunity to learn and work with the best in the Digital Security industry.The chance to join a major global tech company listed on the S&P 500.Mac/Windows laptop and more.#LI-IK1Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. .To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

Expected salary:

Location: Praha

Job date: Wed, 09 Jul 2025 07:51:28 GMT

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