Senior Growth Marketing Manager

About Zscaler

Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. 

With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances. 

Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.

Our APJ marketing team is looking for a seasoned Senior Marketing Manager, who will focus on strategizing and executing large-scale campaigns, promotions and activities across APJ to drive awareness and demand for target market segments. This role will also have a primary focus in strategy development, planning, execution, maintenance, and optimization of the growth marketing campaigns in partnership with the global and field marketing as well as the cross functional teams. 

Job Duties and Responsibilities: 

• Lead planning and manage executions of global/regional campaigns & programs across owned, shared, earned and paid media exceeding set KPIs for awareness and demand in APJ
• Optimize and customize global/regional marketing campaigns and marketing mix aligned to target personas and accounts in APJ
• Strategize ABM framework for APJ to drive outcomes for each market segment, especially in the new logo accounts
• Provide guidance to field marketing and SDR teams on campaign execution as well as collaborate with the global campaigns team, sales & channel and the rest of the GTM teams to effectively adapt, plan and execute campaigns at scale
• Develop campaign enablement and briefing documents, run regular briefing sessions aligned with the campaign calendar with the field, SDR and Sales teams, report on effectiveness and results of campaigns
• Develop and own regional campaign calendar including email communications and webinars aligned with global and regional marketing priorities
• Update and localize existing campaigns with regional language requirements, local customer case studies and by target market, segment and target persona as suitable
• Own Executive Programs creating engagement opportunities with CxO audiences leveraging global/regional programs
• Support country/region-specific campaigns, when needed, in partnership with the field marketing teams
• Ensure continuous optimization of awareness and demand gen activities through objective review and improvement of contents and marketing mix
• Leverage and adapt various martech stacks in campaign design, execution and optimization
• Work with various marketing agencies to bring scale to the campaign execution

Qualifications

• 7+ years’ work experience in technology, preferable with cybersecurity tech • Bachelor’s degree required, or MBA preferably with marketing, communications, or business management
• Deep knowledge of digital marketing and channels (web, social,SEM, display, content syndication, retargeting, webinar, email, mobile, community) including marketing automation capabilities and how to utilize them to engage target persona to drive inbound marketing
• Tech savvy and proficient in Google Suite. Knowledge of SFDC, Marketo, Tableau, and other MarTech stack, especially ABM related tools
• Experience in extensive interaction with sales and field marketing teams, working cross-functionally in a diverse APJ environment
• Experience in operating in a shared service (CoE) environment for digital and marketing automation execution
• Accountable for driving results with data and insights, with proven track record driving demand generation and growth.
• Ability to project and program management with exceptional organization skills that meets or exceeds goals, timelines, and budget.
• Exceptional written, verbal, communication, and interpersonal skills to communicate, influence, and effectively convey information at all levels of the organization

By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.

Zscaler is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status or any other characteristics protected by federal, state, or local laws.

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Pay Transparency

Zscaler complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, click here.

Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

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