Senior Field Marketing Manager, ABM

Location: Remote, UK

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

The Senior Field Marketing Manager is responsible for forming a close relationship with sales, business development, and marketing teams to strategise and lead the execution of field programs, including account-based initiatives to engage multi-tier accounts. This role will catalyse B2B growth by planning and developing marketing plans and seamlessly executing programs to drive new businesses, cross-sell, and up-sell to existing and new accounts.

How you will make an impact:

• Own the overall integrated marketing plan, target, budget, and calendar of the assigned portfolio
• Collaborate with marketing, sales, and business development partners in strategic planning and execution to achieve overall business objectives through customer engagement, demand generation, and pipeline acceleration
• Develop a field marketing plan in alignment with sales and business development priorities. Deliver marketing programs using the ABM one-to-one, one-to-few, and one-to-many accounts approach
• Manage the end-to-end process of integrated marketing campaigns from strategy, execution, progressive campaign review & pivot to campaign effectiveness reporting. Marketing campaigns include (but are not limited to) eDM, organic and paid social, paid media, Wiley events and webinars, industry trade shows, etc.
• Partner with the Content Marketing team to develop content based on sales/BD priorities, customer journey, and value-based messaging guidelines
• Partner with cross-functional teams to drive the timely execution of field-marketing plans and ensure strong follow-through on sourced leads and engaged accounts

We are looking for people who:

• A leader who can lead, influence, and adopt a collaborative approach to partner with internal teams to develop best-of-class field marketing programs to drive business goals
• Passionate in digital technology and digital marketing, especially in the scope of marketing automation, content marketing, data analytics, and social media and paid media marketing
• Proven work experience in executing successful demand-generation and pipeline acceleration campaigns
• Skilled field marketer with experience executing targeted, integrated marketing campaigns for demand generation and pipeline acceleration.
• Experience with marketing programs using the ABM one-to-one, one-to-few, and one-to-many accounts approach. Have a firm focus on the needs and challenges of the audience(s).
• Experience in paid media campaigns from strategy to execution and optimisation.
• Metrics-driven and analytical with experience in campaign performance analysis and lead management.
• Organized, creative, and detail-oriented. Care deeply about organising beautifully executed marketing programs that deliver results.
• Thrives in a dynamic, fast-paced environment. Has a lean start-up mindset with the ability to “fail fast, learn fast” in pivoting campaigns on the go by staying present to change, feedback, and data.
• Excellent communication, collaborative, and influencing skills to work with a wide variety of stakeholders internally.

This position may entail occasional work-related travel, accounting for up to 10% a year.

About Wiley:

Enabling Discovery, Powering Education, Shaping Workforces.

We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society’s advancement, and giving seekers the help they need to turn their steps into strides.

Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley’s headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.

When applying, please attach your resume/CV to be considered.

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