Senior Field Event Marketing Manager – Public Sector

About the role:

Interested in joining a top-notch marketing team? Do you have experience owning event programs from start to finish? We are looking for an energetic, highly organized, team player who loves a fast-paced environment and thrives on results. In this role, you will meticulously plan, execute & measure new events and programs for Samsara’s Public Sector business. These events can include industry trade shows, hosted lunch and learns, executive briefings and our annual customer conference, Samsara Beyond for Education, State, Local and Federal Government audiences.

This is a highly cross-functional role that requires close partnership across Sales, Account Development, Product Marketing, Marketing Operations & Product Management. As our dedicated Public Sector event marketer, you should be results-driven, detail-oriented, and passionate about driving business impact. This is a fast-growing area of the business that plays a strategic role in our future success.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

Click here to learn about what we value at Samsara. 

In this role, you will:

• Own the field event strategy, planning, execution, and success for the Public Sector vertical
• Manage event budget forecast and reporting, evaluate and communicate results against goals, and generate learnings for improvement
• Execute end-to-end event program management and logistics from initial planning to post-event program follow up, including vendor management, budget management, event promotions, sales enablement, data cleansing/tracking, KPI measurement, and maintenance of all event assets
• Support Public Sector sales teams and customers at Samsara’s annual customer user conference, Beyond
• Facilitate timely event lead processing within Salesforce, measure event impact, and develop post-event reports and communicate insights
• Own project management tools, documentation, event calendar, and processes used for managing event marketing programs & trade shows
• Bring energy, creativity, and new ideas to build a successful event program
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 8+ years of relevant experience in field or event marketing, product marketing, project or program management
• 5+ years of marketing for B2B high-tech products/solutions
• 5+ years of experience industry experience supporting Public Sectors
• Proficient using a CRM or Marketing Automation platform
• Bachelor’s degree or equivalent experience
• 30-40% travel required for events

An ideal candidate also has:

• A strong “builder” mentality, leadership skills, strategic vision
• Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines
• Skilled at building strong relationships with cross-functional internal teams and external partner stakeholders, with the ability to work across all levels of an organization
• Strong communication, negotiation, and budget-management skills
• Passion for results, measurement and optimization to continuously drive ROI
• Ideal candidate is based in the Continental United States