Senior Domestic Marketing Consultant

Job title: Senior Domestic Marketing Consultant

Company: Deakin University


Job description:

• Based at our GIFT City Campus
• Full-time and fixed term (12 months)
• Substantial salary package

Why work with us?At Deakin you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangements to help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus.About Gift CityDeakin is the first University in the world to open an international teaching campus in India. The state-of-the-art campus opened in 2024 in the heart of the smart business district, GIFT City (Gujarat International Finance Tec-City). This campus is giving students access to future-ready Deakin postgraduate courses aligned with local employment needs since July 2024. The programs here will directly support Deakin’s aspiration for innovative international education partnerships that provide lasting value for students, partners, and Deakin. With an ‘In India, with India and for India’ approach, the initiative will also provide opportunities for Deakin and the students to work closely with GIFT City and its industry partners.About the role:This Senior Domestic Marketing Consultant role will lead the execution of targeted domestic marketing initiatives to support student recruitment and enhance brand visibility for the GIFT City campus. Working in close partnership with the Marketing Manager and central marketing teams, this role will bring expertise in audience segmentation, stakeholder engagement, and campaign delivery to drive meaningful engagement and conversion across domestic markets.We are looking for someone with:This role is ideal for someone with hands-on experience in campaign planning, performance tracking, and local activation, and who can operate independently to deliver high-impact outcomes for the 2026 intake and beyond.Who are we?Deakin is a cutting-edge public university headquartered in Victoria, revolutionising education with 61,000 students across our campuses: Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool, Deakin University Lancaster University Indonesia (DLI), GIFT City, India, and our vibrant online environment. We’re proud to be a progressive and open-minded university, delivering the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world’s universities.As a Senior Domestic Marketing Consultant, you will:

• Lead the planning and execution of domestic marketing campaigns tailored to priority audience segments, using insights from market research and student behaviour data.
• Conduct competitive analysis and market segmentation to inform campaign messaging, targeting, and channel strategy.
• Collaborate with central marketing, analytics, and digital teams to ensure domestic campaigns are aligned with broader university brand and recruitment strategies.
• Activate local brand presence through event marketing, community outreach, and industry engagement initiatives that resonate with domestic audiences.
• Use knowledge of key business drivers to inform the development of concepts and strategies and use information from a diverse range of people, groups and resources to make critical strategic decisions.

To be successful, you’ll have:

• Postgraduate qualifications and extensive relevant experience; or
• Extensive experience and management expertise; or
• An equivalent combination of relevant experience and/or education/training
• Experience in domestic marketing, campaign management, or student recruitment.
• Strong understanding of domestic student markets and competitive landscape.

Here’s how to apply:Please submit your updated resume and a short cover letter outlining your skills and experience.For a copy of the position description, please see below:Applications for this position close on 20th August 2025, 11.55pm.Are You Ready?Deakin is a Victorian and International university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.

Expected salary:

Location: Victoria

Job date: Fri, 01 Aug 2025 03:11:49 GMT

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