Senior Director, Marketing Planning and Strategy, Strategic Marketing Partnerships

Position Summary…

What you’ll do…

As Strategic Marketing Partnerships head, you will lead the vision, development, and execution of Sam’s Club’s most critical external partnerships to accelerate member acquisition, engagement, and retention, and deliver multi-billion-dollar revenue growth. This highly visible, enterprise-wide role will shape the strategic alliance roadmap, forge C-suite relationships with Fortune 500 brands, and launch integrated marketing partnerships that unlock new channels, enhance member value, and position Sam’s Club as the most relevant and rewarding membership in the market. You will operate at the intersection of strategy, marketing, data, and relationship management, driving measurable impact across all facets of the business.

About the Team

The Strategic Marketing Partnerships team creates and scales innovative partnerships that extend the Sam’s Club value proposition into new consumer and business ecosystems. We identify, negotiate, and activate alliances with leading brands across retail, travel, dining, services, and e-commerce, delivering differentiated member experiences and profitable growth. Our work is data-driven, relationship-led, and outcome-focused, requiring cross-functional collaboration across Marketing, Membership, Finance, Product, Technology, and Operations to deliver high-impact results at speed and scale.

What you’ll do…

• Lead the strategic partnerships vision – build and execute a long-term partnership roadmap aligned to Sam’s Club’s growth priorities, leveraging data insights to identify high-value opportunities.
• Deliver transformative growth with an eye towards growing and retaining Sam’s Club members – structure and execute partnerships capable of generating $1B+ in incremental annual revenue and acquiring 10M+ new members annually.
• Negotiate complex, high-value agreements – secure exclusive partnerships, offers, co-branded programs, and marketplace integrations that drive member engagement and partner ROI.
• Leverage data and analytics – integrate first and third-party insights to optimize partner targeting, offer design, and marketing execution for maximum performance.
• Expand distribution through partner ecosystems – embed Sam’s Club offers into external retail, digital, and loyalty platforms to extend reach to new audiences.
• Represent Sam’s Club at the C-suite level – act as the executive relationship owner for Fortune 500 partners, industry associations, and key stakeholders.
• Foster cross-functional execution excellence – align Marketing, Membership, Finance, Technology, and Operations to deliver partnerships that are scalable, measurable, and sustainable.
• Build and lead a high-performing team – attract, develop, and retain top talent in strategic partnerships, marketing, and business development.

Key Performance Indicators (KPIs):

Annual Member Acquisition – Deliver a minimum of 1M net new members annually through strategic partnership channels. Revenue Impact – Generate $1B+ incremental revenue and co-brand card purchase volume annually from partnership-driven programs. Partner ROI & Engagement – Achieve an average partner ROI of 4:1 on co-funded marketing and offer investments, with sustained year-over-year growth.

What you’ll bring…

• 15+ years of senior leadership experience in strategic partnerships, business development, or integrated marketing roles, ideally with Fortune 500 brands or large-scale membership organizations.
• Proven track record of structuring and executing partnerships with $500M+ annual impact, including co-branded programs, loyalty integrations, and cross-industry campaigns.
• Exceptional executive relationship management skills with experience influencing and negotiating at the C-suite level.
• Strong strategic and financial acumen, including P&L responsibility, ROI modeling, and partnership performance measurement.
• Experience leveraging first and third-party data to drive partner selection, campaign targeting, and measurable outcomes.
• Ability to lead in a fast-paced, matrixed environment, aligning multiple stakeholders and functions to deliver complex initiatives.
• Commitment to building inclusive, high-performance cultures and developing future leaders.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

At Sam’s Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

• Health benefits include medical, vision and dental coverage

• Financial benefits include 401(k), stock purchase and company-paid life insurance

• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $130,000.00-$260,000.00

Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Business, Marketing, Communications, or related field and 4 years’ experience in marketing or related field OR 7 years’

experience in marketing or related field.

1 year’s supervisory experience or experience leading cross-functional projects.

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location…

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

About Sam’s Club

Sam Walton opened the first Sam’s Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam’s Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam’s Club helps make saving simple for families and small business owners.

Sam’s Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.

Sam’s Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, abilities, ideas and opinions- while being welcoming of all people.

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