Senior Director, Integrated Marketing

About CooperSurgical

CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families. We currently offer over 600 clinically relevant medical devices to women’s healthcare providers, including testing and treatment options.

CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO). CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women’s health care clinicians. More information can be found at www.coopersurgical.com.

Our Benefits:

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $230,000 and $250,000. The actual base pay includes many factors, and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.

As an employee of CooperSurgical, you’ll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.

To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Scope: 

Reporting to the VP, Global Marketing and Integrated Marketing Services, the Senior Director of Integrated Marketing is accountable for leveraging strategic thinking, problem solving skills and cross-functional collaboration to develop and execute marketing and communication tactics globally across owned, earned, organic and paid media. This role focuses on omnichannel and next-best-action digital approaches, up to and including the development and deployment of content, tradeshow management, KPI development/tracking and associated platforms. The Sr Director will maximize the impact of CSI products and services by developing, executing, and measuring Marketing Campaigns in collaboration with the Business Unit Marketing organizations. S/he excels in aligning business goals with Integrated Marketing goals and has a passion for keeping up with best practices in today’s rapidly changing environment. This role requires the ability to liaise with each Business Units as well as cross-functional partners and external vendors, translating the marketing vision to technology & campaign implementation to deliver on marketing goals, improve business value, and differentiate the experience for customers and stakeholders. Managing a team of creatives, digital experts and tradeshow managers, this role will also provide structure and process to creative execution while delivering key insights and recommendations that optimize the performance of marketing programs and drives business value. Roughly the responsibilities will be split at 30% content creation 30% digital execution, 20% tradeshows and 20% resourcing/process management.

Job Summary:

From always-on content to paid campaigns, this leader will drive growth through carefully designed omnichannel initiatives while ensuring the mission, vision, and values of CSI are at the center of all we do. S/he will lead planning and allocation of shared service resources (creative development including copy and design, digital execution, and tradeshow/event logistics) as well as holding a primary role in vendor and agency management. 

Essential Functions & Accountabilities:

• Lead the design, implementation and measurement of global marketing communications campaigns & programs consistent with the CSI brand and mission
• Collaborate with the marketing and sales staff in all business units and regions to support shared goals and initiatives
• Drive conception and development of key promotional tactics and materials in partnership with internal creative team, any outside agencies and key cross-functional partners; materials may include creative campaigns, core / interactive visual aids, brand books, digital content, and content for peer-to-peer tactics
• Help to continuously evolve our brand, messaging, and positioning for increasing effectiveness on the web, via email, in print and in person.
• Lead the CSI integrated marketing team, providing coaching and mentoring for employee development and satisfaction.
• Manage department annual tactical planning, media buying project scheduling, budgeting and reporting
• Serve as the business liaison to IT and ComOps to architect the MarTech stack and vision, incorporating all the business requirements and use cases with input from stakeholders to deliver multi-year roadmap
• Design and manage internal workflows and processes for both Marketing and MarTech, including but not limited to, content development, digital and in-person event execution, and digital analytics.
• Support development of annual strategic brand plan and tactical plan; collaborate with Business Units to gain input and alignment on key brand strategies, tactics and performance.
• Organize and execute brand meetings with Business Units
• Provide materials and support for launches
• Translate data and insights into brand messaging and storytelling

Travel: 

Travel expectations of 10-15%. 

Qualifications

Knowledge, Skills and Abilities:

• Strategic thinker with excellent executional management skills and the ability to multitask
• Proactive, flexible, and self-motivated
• Detail-oriented and deadline-driven
• Proven ability to work effectively with media, internal, and healthcare community audiences
• Proven experience managing multiple brands/services in a matrix environment and delivering on competing timelines
• Global experience with ability to manage different regions, countries and translate market insights to unique executions by local markets
• Experience in health information content development
• Ability to analyze and solve complex business problems
• Experience routing creative work using a project management system and archiving creative work with a DAM
• Demonstrated ability to work effectively in a team-based environment, including the ability to get things done through consensus and collaboration
• Excellent change manager
• Able to handle the stress of multiple high-pressure initiatives simultaneously while delivering on committed timelines
• Ability to be hands-on in daily execution and also adept in setting overall vision that highlights the path for success.
• Knowledge of marketing fundamentals such as demographic profiles, competitor analysis, market share/origin/use rates
• Role requires confidentiality, discretion, professionalism, initiative, and good judgment.
• Proficient with Microsoft Suite of products including SharePoint, Word, PowerPoint, Excel, etc; knowledge of MarTech (CRM, DAM, etc) and digital monitoring tools is highly valued

Work Environment:

• Office work environment

Experience:

• 10+ years in a Marketing leadership role with documented success in leading complex teams, delivering results and demonstrating core leadership qualities that can create a new department and carry it to a success.
• 10+ years progressively responsible professional experience in public relations and strategic campaign management across all marketing channels
• 5+ years developing and executing multichannel marketing campaigns with a portfolio of work that demonstrates knowledge of broader marketing landscape
• 3+ years reporting on earned and owned media campaigns with ability to demonstrate ROI
• 3+ years working in a dynamic multi-team environment, meeting deadlines, multi-tasking, and establishing priorities
• 5+ years supervisory experience, managing sizeable teams with direct reports and vendors with ability to manage in matrix environment
• 2+ years editing written and creative marketing collateral with excellent organizational skills and attention to detail
• 5+ years managing operational expense budgets in both zero based environments and set multi-brand matrix environments

Education:

• Master’s Degree required in related field OR equivalent combination of education and experience (eg: Bachelor’s degree in graphic design, communications, fine arts or a related field and 3+ years in creative services role)

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