Senior Director, 3P Seller & API Marketing – Walmart Connect

Position Summary…

What you’ll do…

Senior Director, 3P Seller & API Marketing, Walmart Connect (WMC)

PLEASE NOTE: The team comes into the office 3 days a week; this is not a remote position. We are only considering local candidates who can work onsite at this time. If you are not local and apply for this role, please specify “open to relocation” at the top of your resume, if that is applicable, for consideration.

Description:

Walmart Connect (WMC) is Walmart’s media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores. As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success.

WMC is looking for a senior-level B2B marketer with media industry (and/or retail media) to help build a scaled marketing practice to support our growing third party (3P) seller, emerging advertiser and API partner business.

The focus: Lead the marketing strategy and execution to drive acquisition of new advertisers and partners, nurture growth and performance, and drive ad spend amongst 3P Sellers and API/Ad tech partners globally (focus in US & China).

Key responsibilities include:

• Strategy Development: Design & execute a comprehensive full funnel marketing strategy to accelerate education, adoption and performance for Walmart Connect ads — Onsite Search & Display, Offsite DSP, Instore, etc. – among 3P Sellers and API/Ad tech partners globally.
• Includes (but not limited to) webinars, email campaigns/drip campaigns, social media, Industry activations and events & content marketing (i.e., product training, videos, case studies, marketing collateral, pitch decks, thought-leadership)
• Oversee content creation, and drive content innovation to deliver superior engagement
• Influence strategic direction by presenting high quality data-driven recommendations to leadership
• Segmentation & Targeting:
• Build a customer-centric communication strategy that is segmented, contextual, and scalable.
• Develop a deep understanding and segmentation of customers through data & analytics.
• Partner Enablement:
• Create tools and resources to empower API partners to maximize their use of our services and features, and to amplify our message among their constituents
• Collaboration:
• Act as a strategic partner to the business / sales leads– your internal clients from Partner Development, Marketplace Ad Sales, and Emerging Sales.
• Influence the product/ technology roadmap to build/ improve marketing infrastructure (tools, data, channels) necessary to accelerate demand & measure effectively
• Nurturing key relationships for crucial collaboration for both strategic inputs and executional support, including executive leadership, sales, product marketing, brand marketers, in-house creative services, corporate communication, event managers, Training & Enablement and more.
• Data Analysis:
• Utilize data & analytics to measure the effectiveness of marketing initiatives and make data-driven decisions to optimize campaigns and tactics.
• Own cadenced business reporting
• Team Leadership:
• Lead a healthy and positive team culture – Implementing plans to coach, motivate and develop individuals on the team—with clarity on personal goals and growth plans
• Help the team to prioritize and shift focus when required in a fast paced start up environment.
• Budget Management: Managing annual budget for your marketing verticals, ensuring that resources are allocated efficiently to meet business objectives.

Requirements:

• 15+ years of experience working in full-funnel B2B marketing and leading a team.
• Extensive knowledge of digital media landscape and AdTech
• Proven experience in building and executing Marketing strategies, with emphasis on scaled marketing and lead generation & CRM/Lifecycle marketing
• Experience dealing with results, metrics and data management and a desire to create and build new teams, tools and processes
• Best-in-class communications skills: verbal, written, and storytelling.
• Strong relationship-building and internal client management. Skilled at navigating a highly-matrixed organizations.
• Ability to glide seamlessly between multiple work streams with ease.
• Ability to be thorough and thoughtful while still maintaining a very fast pace.
• Comfortable dealing with ambiguity and rapidly changing priorities.
• Excited to own and build a nascent program within Walmart Connect that will be an area of continued growth and focus

Preferred Qualifications

• MBA or advanced degree
• Retail media experience
• Data Analysis proficiency to build data driven sales strategies

Location:

• Preferred Hoboken, NJ (NYC area)
• Alternative – will consider San Bruno or Los Angeles, CA
• Hybrid Schedule, in the office 3 days a week (this is not a remote/virtual position

At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

• Regional Pay Zone (RPZ) (based on location)
• Stock equity incentives

Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Business, Marketing, Communications, or related field and 4 years’ experience in marketing or related field OR 7 years’

experience in marketing or related field.

1 year’s supervisory experience or experience leading cross-functional projects.

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location…

221 RIVER ST, HOBOKEN, NJ 07030, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

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