Senior Digital Marketing Strategist, Digital Marketing Strategy

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are seeking a dynamic Sr Digital Marketing Strategist to join our global digital marketing team. This pivotal person will drive the global end-to-end digital marketing strategy and program management for Servicenow Strategic Events, creating effective persona-based user journeys to drive attendees to our virtual and in person events with our digital marketing and Strategic Events team members.

As a Sr Digital Marketing Strategist, you will play a critical role in bringing the story to live in a connected journey, synthesizing global perspectives, and creating a seamless Strategic Event Experience on our Digital Platforms. This role is instrumental in managing the end-to-end strategy, planning, execution, and reporting across all digital marketing channels and ensuring a unified site and content experience. The Sr digital marketing strategist will focus on identifying our strengths and weaknesses, evaluating operational effectiveness, and uncovering opportunities for improvement.

The ideal candidate possesses extensive experience in digital planning and strategy, adept stakeholder management skills, and a deep knowledge of digital marketing. We are seeking a passionate individual who embodies the qualities of a strategic thinker and a strong program manager. A proven track record of pushing the boundaries to drive innovation that generates positive business impact is highly desirable. Additionally, candidates should be well-versed in media and digital experience, with familiarity in at least two or more areas within the digital like UX web experience and email.

Key Responsibilities:

• Strategic Planning & Execution
• Lead global strategy and interlink with digital planning teams to reach our goals.
• Leverage experience with persona development, buying groups, customer journeys, and the CXO audience to tailor strategies that drive attendees to ServiceNow (virtual) strategic events.
• Define and champion a unified digital experience vision, ensuring all campaign touchpoints are engaging, consistent, and customer centric. With a focus on live broadcasts and digital event innovations on 3rd party platforms as well as servicenow.com
• Leverage data and user journey mapping to refine digital ecosystems, ensuring continuous improvement in engagement and conversion.
• Adeptly manage adjustments in program scopes and schedules and spearhead the evaluation of their impacts on broader strategic initiatives.
• Provide thought leadership on platform selection, media mix optimization, and creative approaches to boost campaign performance.
• End-to-End Digital Journey Management
• Drive the strategy for integrated full funnel digital user journeys for the best-in-class seamless experience pre, during and post event.
• Own the end-to-end paid and organic digital marketing strategy outcomes across Social, Content Syndication, Programmatic, Video, Email, SEO, SEM etc.
• Oversee campaign planning, execution, optimization, and reporting, ensuring alignment between digital strategy and business objectives.
• Reporting & Stakeholder Management
• Maintain continuous alignment with key stakeholders, including digital marketing teams, product marketing, field marketing and brand marketing, through proactive and effective communication.
• Oversee the integration and connectivity of various digital marketing campaigns, ensuring data consistency and accuracy across platforms. Develop and maintain robust reporting frameworks to track campaign performance and provide actionable insights.
• Assess organizational performance and implement processes to enhance effectiveness. Develop plans to improve overall operational efficiency and optimization.
• Develop and deliver regular health check-ins, monthly summaries, and QBRs for marketing stakeholders.

Qualifications

To be successful in this role you have:

Core Requirements

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
• 8+ years in strategic B2B digital marketing campaign management and program management
• Experience with digital media platforms across Social, Content Syndication, Programmatic, Video, Email, SEM etc.
• Experience with digital strategic event campaigns and end to end user experience.
• Experience with leveraging broadcasts as a key driver for growth in online reach.
• Track record running large scale, full funnel integrated digital advertising campaigns.
• Previous management of complex client/stakeholder relationships.
• Experience in analyzing multi-platform data insights across web analytics suites such as Google Analytics or Adobe Analytics
• Strong critical thinking and analytical skills, self-starter, curious
• Outstanding interpersonal skills, relationship builder.
• Detail-oriented with strong organizational, program and project management skills

Preferred Qualifications

• A/B Testing experience
• Preferred experience with web experience, website journeys and SEO.
• Adobe Analytics, Tableau or similar ad tech and BI tools is a plus.

JV20

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $112,200 – $196,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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