Senior Digital Marketing Manager

Job title: Senior Digital Marketing Manager

Company: MMSG


Job description: MMS is an ASX-listed financial services company that provides salary packaging, novated leasing, NDIS plan management and fleet management services. From our origins in 1988 when we created Australia’s salary packaging industry to today, MMS has a proud history of innovation and exceptional service.You will be working across MMS’ three brands that support NDIS participants to achieve their goals – Plan Partners, Plan Tracker and My Plan Support. Plan Partners is one of Australia’s most trusted Plan Managers and also offers Support Coordination.It’s an exciting and transformational time at MMS – and our digital capability is central to shaping exceptional experiences for our customers and supporting growth across the business.We’re looking for a strategic and data-driven Senior Digital Marketing Manager to lead and evolve our digital marketing function. Reporting to the Head of Marketing, this is a pivotal leadership role within the marketing team, responsible for delivering campaigns that grow our brand, generate leads, and enhance the digital experience for participants, support coordinators, and partners.You’ll oversee end-to-end digital execution from paid performance and SEO to automation, website optimisation and analytics. All while ensuring accessibility, empathy and trust are at the heart of every digital interaction.Key responsibilities

• Develop and execute our digital marketing strategy across paid, owned and earned channels to drive brand growth and lead generation
• Oversee all paid digital performance (e.g. Google Ads, social, display), ensuring campaigns are optimised for reach, relevance and ROI
• Lead the performance, accessibility and optimisation of our websites, ensuring a seamless user experience and SEO excellence
• Drive marketing automation strategies that support lead nurturing, onboarding and retention journeys using Salesforce
• Manage and mentor a high performing digital team (2 x Marketing Specialists, 1 x Digital Analyst)
• Collaborate with internal stakeholders and external agencies to deliver integrated campaigns aligned with brand and commercial goals
• Define and report on digital KPIs, using data to drive continuous improvement and insight led decisions
• Stay up to date with digital trends, compliance requirements (including WCAG) and industry best practices to ensure our digital presence is inclusive and future-forward

To be considered for this role you will have:

• 5+ years’ experience in digital marketing, with at least 2 years in a senior or leadership role
• Proven track record in delivering high performing digital campaigns across multiple channels
• Strong experience in Google Ads, SEO, email marketing and digital analytics
• Demonstrated success in website management and CRM/marketing automation platforms
• Exceptional stakeholder management and project leadership skills
• A strategic mindset paired with a hands on, data driven approach
• A team-first attitude and the ability to build inclusive digital experiences
• Experience in the healthcare, disability services or regulated sectors highly regarded

What we can offer you:Novated leasing benefits and discounts12 weeks paid parental leave and access to our Parents PortalComprehensive learning and development opportunities to support your career growthSonder digital wellbeing platform, providing personalised support 24/7, plus annual flu vaccinationsDefault Income Protection Insurance reimbursed for members of the MMS Default Super FundExempt Employee Share PlanEmbracing our value of Everyone Matters we hold a collective commitment to foster an environment where all differences are valued and respected.We encourage individuals from all backgrounds including Aboriginal and Torres Strait Islander peoples, those caring for someone or living with a disability, LGBTQIA+ and culturally diverse applicants to apply.We embrace hybrid working and welcome conversations about flexibility.Please note all successful candidates will undergo background checks (including criminal history and ASIC checks) and an NDIS Workers Screening Check if appropriate. All information provided will be treated confidentially.We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands where we live, learn and work.If you identify as a person living with disability and require adjustments to our recruitment process, please contact us at

Expected salary:

Location: Melbourne, VIC

Job date: Sat, 09 Aug 2025 02:21:26 GMT

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