Senior CRM Campaign Specialist

Job title: Senior CRM Campaign Specialist

Company: Coucou Marketing


Job description: Senior CRM Campaign SpecialistAbout The RoleYou want a role where you can look back and say, “That’s where I did my best work.”You want an opportunity to develop top CRM skills, work with cutting-edge tech partners, and be mentored by specialists.Well, the Senior CRM Campaign Specialist role at Coucou Marketing is for you.About Coucou Marketing – Where Bold Meets BrilliantWe specialise in lifecycle marketing and CRM solutions. This is our niche!We’re not your typical marketing agency. “Coucou” means friendly hello in French, reflects our founder’s playful childhood nickname, and yes – it also means a bit “loco/crazy” in Australia.That touch of curiosity and creative eccentricity? It’s exactly what we need to innovate and solve complex customer challenges.We are here to innovate, experiment, and win.And we need YOU to help us make that happen.We’re Looking For Someone Who Is:Precision-Focused: Obsessed with flawless execution – creating error-free campaigns at speed whilst maintaining meticulous attention to detail.Proactively Curious: Doesn’t wait for direction but digs deep into customer behaviour, customer journeys and identifies optimisation opportunities.Results-Driven: Focused on customer lifetime value, retention rates, engagement rates and revenue attribution from every campaign.Boldly Creative: Brings that spark of innovation needed to break through inbox clutter and create memorable customer experiences.Growth-Minded: Eager to stay current with industry trends, new tech partnerships, and emerging CRM strategies.We create seamless cross-channel experiences that build human connections while boosting revenue.Your MissionTechnical Execution: Manage the scheduling and deployment of email campaigns with precision, ensuring accurate targeting, timing, and frequency. Monitor campaign performance in real-time and troubleshoot deliverability or engagement issues.Team Coordination: Facilitate effective communication and collaboration within internal teams, ensuring alignment on client expectations, project timelines, and deliverables. Act as liaison between clients and internal departments.Content Calendar Management: Develop and maintain email content calendars in collaboration with clients and internal stakeholders, ensuring timely execution of campaigns. Coordinate with copywriters, designers, and team members to ensure flawless delivery of assets.Performance Reporting: Generate regular reports on campaign performance, analysing key metrics such as open rates, click-through rates, conversions, and ROI. Provide actionable insights and recommendations to optimise future campaigns.Project Leadership: Utilise project management tools such as Asana and ClickUp to organise tasks, delegate responsibilities, and track progress ensuring efficient workflow and timely project delivery.Your Success Metrics

• Client Revenue Targets: 95%+ achievement rate
• Campaign Error Rate: <1% (we’re serious about excellence)
• On-Time Delivery: 95%+

What You Bring

• 3-5 years dedicated email marketing experience (agency background preferred)
• Australian working hours availability (9am-5pm AEST)
• Multiple client management ability with proven track record of meeting tight deadlines
• Technical expertise in error-free campaign production using Klaviyo, Emarsys, and similar platforms
• Communication excellence with strong written and verbal abilities
• Client relationship management skills with proven effectiveness
• Data analysis proficiency with strong understanding of analytical tools and methodologies
• Continuous learning mindset, passionate about staying updated on CRM best practices and technologies

What You GetCompetitive PackageProfessional Growth: Work with cutting-edge tech partners, access exclusive industry insights, and develop expertise that makes you industry-sought-afterA-Player Culture: Join a lean team of CRM specialists who pride themselves on expertise and executionWork-Life Balance: Respect for your time with manageable workloads and flexible arrangementsDeal BreakersPlease don’t apply if you:

• Have less than 3 years hands-on email marketing experience
• Aren’t comfortable with data analysis and strategic recommendations
• Don’t have enterprise CRM platform experience
• Are looking for a standard 9-5 with no passion for customer lifecycle excellence

About Your New TeamWe only hire specialists who bring both expertise and that touch of creative boldness needed to innovate.Everyone is committed to continuous learning, direct communication, and delivering results that make clients stay with us year after year.The Hiring Process * Submit application with portfolio examples

• Culture & experience interview
• Paid test project (real campaign scenario)
• Final interview with leadership
• Welcome aboard with comprehensive onboarding

Ready?Apply now and let’s create some customer magic together.

Expected salary:

Location: Philippines – Manilla, NSW

Job date: Tue, 05 Aug 2025 22:39:18 GMT

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