Senior Content Marketing Manager

Do you want to change the world? Zipline is on a mission to transform the way goods move. Our aim is to solve the world’s most urgent and complex access challenges by building, manufacturing and operating the first instant delivery and logistics system that serves all humans equally, wherever they are. From powering Rwanda’s national blood delivery network and Ghana’s COVID-19 vaccine distribution, to providing on-demand home delivery for Walmart, to enabling healthcare providers to bring care directly to U.S. homes, we are transforming the way things move for businesses, governments and consumers. The technology is complex but the idea is simple: a teleportation service that delivers what you need, when you need it. Through our technology that includes robotics and autonomy, we are decarbonizing delivery, decreasing road congestion, and reducing fossil fuel consumption and air pollution, while providing equitable access to billions of people and building a more resilient global supply chain.

 

Join Zipline and help us to make good on our promise to build an equitable and more resilient global supply chain for billions of people.

About You and The Role  

We’re looking for a seasoned content marketer to help us define and execute content strategy that positions Zipline as a thought leader in the drone delivery and autonomous logistics space. The person in this role should be a great storyteller and understand how to apply it to content strategy that educates, influences, and engages a B2B buying audience. You will develop content for a variety of mediums and cover diverse topics from industry trends and innovation to real-world impact stories. You are goal-oriented and measure content success with metrics:organic web traffic, high-quality leads, brand awareness and trust, and new customers. This is a unique opportunity to shape a new category of disruptive technology, with Zipline as its leader.

What You’ll Do  

• Help build a steady cadence of high-quality content for all stages of the funnel
• Develop multi-channel content marketing strategy and roadmap to support brand awareness, demand generation and ABM campaigns
• Create and manage the production of content including blogs, ebooks, white papers, infographics, videos, and webinars that speak to our buyers across healthcare, restaurant, and retail verticals
• Lead and inspire creative ideas for content development and messaging consistency across all channels (demand generation, digital, web, social, video, etc.)
• Collaborate with internal stakeholders to create engaging stories aligned with company messaging
• Drive effective and creative content that incites engagement and grows audiences
• Ensure content aligns with funnel-building objectives and is consistently delivered across touchpoints
• Leverage data to set goals, measure success, and refine content strategy
• Help maintain a functional content calendar and ensure style, quality, and tone consistency
• Write and edit high-performing content with impeccable attention to detail
• Copy edit a variety of marketing materials

What You’ll Bring 

• Top-notch grammar, messaging punctuation and writing skills 
• 5-8 years of content marketing experience, including creating blog posts, white papers, webinars, and more
• Entrepreneurial mindset and ability to work in a fast-paced environment
• Editorial mindset and familiarity with audience preferences
• Knowledge of SEO, web traffic metrics, and demand generation tools
• Bachelor’s degree in Marketing, Journalism, Public Relations, or related field

What Else You Need to Know