Senior Analyst, Global B2B Marketing

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Senior Analyst, Global B2B Marketing

About Us:

Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. The Global B2B Marketing – Consumer Solutions & Commercial team is a part of Mastercard’s Integrated Marketing and Communication organization. Its members partner with Sales, Commercialization, Product, and Engineering teams and are accountable for end-to-end B2B & product marketing. This includes leveraging consumer insights and market knowledge to craft product value propositions, positioning, and messaging; leading the development of sales enablement and B2B2C tools; and developing, executing, and scaling marketing plans globally. The Senior Analyst, Global B2B & Product Marketing will work to create marketing solutions for customers that deliver a consistent and differentiated consumer and stakeholder experience.

Join the industry’s most passionate, motivated & engaged global team. Our employees are encouraged to drive innovation every day in support of a more connected world – A World Beyond Cash.

• Do you have a passion for B2B Marketing?
• Are you respected for your creativity and clear communication?
• Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?
• Do you have a passion for cutting-edge technology and financial products, including blockchain & crypto, web3, cybersecurity, and more?

We are looking for a top performer with an entrepreneurial spirit and ambition to support day-to-day activities. The candidate should be excited to work with exceptional colleagues around the globe to accelerate awareness and product sales.

Role:

• Partner with the Consumer Solutions Crypto & Blockchain team to execute marketing strategies to fuel market readiness and go-to-market plans for a range of products and solutions.
• Help shape marketing activities by bringing customer and consumer insight to the conversation.
• Collaborate with Product Owners and B2B Marketing Director to develop customer-led value propositions, positioning, compelling reasons-to-believe that reinforce the tangible benefits and competitive advantages of Mastercard’s products and solutions.
• Support the development of marketing assets to ensure Mastercard teams have engaging, robust, and well-thought-out narratives for internal and external audiences.
• Work with the Regional B2B & Product Marketing teams by supporting their efforts to drive scale in the market while driving consistency of positioning and messaging, balanced with local relevance.
• Capture learnings and success stories to inform the development of global best practices.
• Ensure all content and creative execution lines up with Mastercard brand standards.
• Manage marketing budget.

About You:

• 3+ years of marketing experience, particularly in B2B/product marketing.
• Demonstrated success in working across multicultural and matrixed work environments.
• Passion for brand building and the customer experience.
• Ability to manage multiple projects and creative resources.
• Motivated self-driver with exceptional organizational skills.
• Demonstrated curiosity, agility, and rapid learning on new competitors, technologies, and products.
• Bachelor’s degree required.
• Preferred: Expertise in and passion for blockchain technologies, either acquired on the job or through personal interest.
• Preferred: Experience working in marketing of financial services, fintech, or payment technology companies.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

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