Senior Analyst ECommerce & Digital Marketing

Senior Analyst ECommerce & Digital Marketing – (30006586)

Description

Why Ansell?

Ansell is a leading global provider of protection solutions designed, developed, and manufactured to meet the ever-changing needs and demands of our markets and industries. Protection is our primary concern as millions of people around the world depend on Ansell in their professional and personal lives. Driven by passion and ambition, we have developed a comprehensive strategy to change our business and build a more sustainable future. We have declared sustainability as the foundation of a new purpose fully integrated into our business strategy at Ansell: Thinking of People and Planet First. Ansell’s vision is heavily focused on Diversity, Equity, and Inclusion to create safe spaces where diverse perspectives are valued alongside individual contributions. It is our view that togetherness prevails over individuality. Ansell’s purpose is protection in every way! Come join a trusted market leader!

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

What will you get from Ansell?

• Competitive compensation plan, base salary, and annual incentive
• Health Benefits: medical, dental, vision, short term and long- term disability and wellness programs
• 401-k plan with company match
• Paid time off (vacation, sick and personal days) 12 paid holidays
• Continuing Education Reimbursement
• Flexible and hybrid work model
• Summer Friday’s
• Regional Diversity, Equity & Inclusion committees
• Green office concept
• Collaborative and Innovative work environment

Ansell is looking for a Senior Analyst, eCommerce & Digital Marketing to join our team in Iselin, NJ!

Role Profile:

• Position Title: Senior Analyst, eCommerce & Digital Marketing
• Job Location: Iselin, NJ
• Job Type: Full-Time
• Status: Exempt
• Reports to: NA Sr. Manager Marketing & eCommerce Analytics

Specific responsibilities include: 

Ansell is a world leader in providing superior health and safety protection solutions that enhance human well-being. Our commitment to delivering exceptional products and services to customers spans both physical and digital channels. As we continue to expand our omnichannel presence, including digital and ecommerce platforms, we are seeking a talented Senior Analyst of eCommerce & Digital Marketing to join our team. This role plays a pivotal role in driving the data insight generation efforts to improve customer experience, drive revenue growth and profitability on Ansell’s digital platforms.

• Strong understanding of marketplace businesses, ecommerce platform & data metrics (leading and lagging sales and marketing indicators), to drive business goals
• CPG retail background
• Fluency in essential marketplace tools such as Amazon Seller central, Stackline/Similarweb, SEO optimization tools, Reputation and price tracking tools
• Well versed in Google Analytics (GA4), Marketo or similar marketing automation platforms and a digital experience intelligence platform (such as Fullstory or Mixpanel or Amplitude)

What would this role look like in detail?

• Optimize our digital and ecommerce strategies across various channels, including marketplaces, Ansell webstore, and digital marketing platforms.
• Omnichannel Insights: Independently provide data-driven insights that meet the diverse needs of stakeholders, including regional marketing teams and ecommerce business owners across all channels, ensuring a seamless omnichannel experience.
• Customer Insights: Understand customer segments, order metrics, marketing, and visitor engagement metrics to provide insights that influence decision-making across digital, marketing, and sales functions.
• Marketing Impact Analysis: Evaluate the impact of marketing activations, including email campaigns and paid media efforts, on customer acquisition and retention for our webstore and physical stores, using data from platforms like Google Analytics, Fullstory, Marketo, Salesforce, and others.
• Omnichannel Optimization: Analyze customer engagement across all ecommerce & marketing channels to inform feature development and improvements, aiming to enhance the Average Order Value (AOV), Conversion Rate, and overall customer experience in an omnichannel context.
• Performance Metrics: Define relevant metrics to assess business performance across all channels, conduct in-depth analyses, and create dashboards and reports for presentation to key business stakeholders, including commercial, marketing, and product leaders.
• Omnichannel Sales Analysis: Analyze sales data within internal Ansell systems and external vendor platforms to track sales across all channels, identifying key drivers of performance. Conduct competitor benchmarking and category analyses to uncover omnichannel growth opportunities.
• Tech Stack Proficiency: Rapidly gain expertise in our tech stack and data ecosystem, which includes:
• Web Analytics: Mastery of Google Analytics for in-depth website performance analysis.
• Customer Relationship Management (CRM): Utilize Salesforce for customer data management and analysis.
• Marketing Automation: Leverage Marketo for campaign performance measurement.
• User Behavior Tracking: Utilize Fullstory for comprehensive user journey analysis.
• Market Intelligence: Utilize Stackline & other tools and internal Ansell Sales transaction and other data available in the Data Lake for market insights and sales performance tracking
• Stakeholder Communication: Present ecommerce performance insights and key metrics to various stakeholders, including regional and executive leadership teams, ensuring alignment with our omnichannel strategy.
• Campaign Analysis: Collaborate with Digital, Marketing Automation, and Salesforce teams to develop a process and template for analyzing campaign performance across paid digital media and email campaigns, considering both online and in-store impacts. Propose omnichannel product recommendations to enhance conversion.
• Data Integrity: Ensure data accuracy across all channels, perform data validation, and address any data integrity issues promptly.
• Collaboration: Collaborate closely with internal teams such as IT, digital, marketing, and data analytics, as well as external partners in the ecommerce data and analytics space, to enhance measurement and tracking capabilities for our omnichannel operations.
• Process Improvement: Lead cross-functional efforts across ecommerce, IT, and external vendor teams to enhance the data capture and quality processes for all channels within our omnichannel strategy.
• Automation: Drive the automation of insights generation across different data platforms in collaboration with the IT teams, ensuring that the insights are applied consistently across all channels.
• Vendor Management: Manage and lead communication with external partners, including marketing agencies and data vendors, to support our omnichannel initiatives.

What will you bring to Ansell?

• Bachelor’s degree required in any quantitative or technical discipline such as Engineering, Data Science, Computer Science
• Proven experience (minimum 3 years) in digital and ecommerce analytics, with a focus on optimizing omnichannel strategies, preferably in a similar role
• Effective oral and written communication skills
• Strong attention to detail, with a quality-focused mindset
• Demonstrated ability in learning new reporting or BI tools such as PowerBI
• Fluency in programming languages such as SQL (Python – is a plus)
• Strong understanding of Salesforce applications including Lightning commerce platform

Our Commitment to Diversity Equity and Inclusion: 

When we say that everyone deserves to belong, feel included and empowered at work, it’s not just words. We want applicants to know that we are sensitive and thoughtful and provide an inclusive environment that will consider all, regardless of age, gender, background, disability, veteran status, or experience alone! It’s what drives Ansell as an organization towards a workforce that reflects the diversity of our community, it’s what drives us to serve our customers and stakeholders with pride, and it’s also what differentiates Ansell. We believe everyone, no matter how that person self-identifies, deserves an opportunity to achieve success.

Ansell’s Mission to Sustainability:

Safety culture is what we believe in! Protecting people and Protecting the planet through innovation and sustainability is what we are passionate about. We pledge to minimize use of packaging materials and facilitate effective disposal by making them 100% recyclable, reusable or compostable by 2026. We have set impressive sustainability targets for our operations, including zero waste to landfill from manufacturing facilities by year-end 2023. We are renewing our water stewardship strategies and committing to a 35% reduction in absolute water withdrawals across our plants by fiscal year 2025. We are committed to achieving Net Zero within our operations by 2040. This is supported by a mid-term target to reduce our operational emissions by 42% by 2030. Among the founding members of Responsible Glove Alliance (RGA), we are devoted to improving labor standards alongside our partners. Ansell’s long-term decarbonization strategy focuses on shifting to renewable energy sources, product and business model innovation, and reduced reliance on synthetic raw materials. Thinking of people and planet first, we strive to ensure the safety of our environment and the safety of the people with whom we share this planet!

Equal Opportunity Employer:

Ansell is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, gender identity, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Ansell. Please inform the company’s personnel representative if you need assistance completing this application or to otherwise participate in the application process.

Primary Location

: United States-New Jersey-Iselin

Work Locations

: 

US NJ Iselin 111 Wood Avenue South 

111 Wood Avenue South 

Iselin 08830

Job

: Marketing

Organization

: NA Region

Schedule

: Full-time

Job Type

: Standard

Job Level

: Associate

Job Posting

: Nov 7, 2023, 9:07:53 PM

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