Senior Analyst Digital Marketing Analytics – HYBRID

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you’re driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We’re in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

POSITION SUMMARY:

As part of the Center for Marketing Excellence, the Senior Analyst, Digital Marketing Analytics will take a lead role in the measurement, reporting and optimization of marketing communications across Nestle USA’s 30+ brands, including DiGiorno, Stouffers, Hot Pockets, Coffee mate and more.

Serving as consultants to our brands, they will leverage strong data skills and comfort with analytic tools to develop actionable insights that enhance Nestle’s marketing performance. Using paid, social media, website and CRM/email sources, they will develop actionable reporting that informs marketing communications spend and tactic optimization. Through strong understanding of Nestle’s business, solid communication skills and an ability to drive change, they will collaborate with brand managers, agency partners, senior management and other key stakeholders to drive meaningful business impact across Nestle USA.

PRIMARY RESPONSIBILITIES:

• Works with Nestle USA’s 30+ brand teams to produce analysis and reporting that enhances marketing communications across paid media, email, website and social media channels, such as reporting on website performance, overseeing AB testing and optimization, analyzing CRM/email campaigns, building insightful dashboards, and measuring the sales impact of brand advertising.
• Leverages data-driven insights and marketing optimizations to evaluate and inform brand communication strategy. Creates informative and visual dashboards to deliver insightful presentations and increase marketing effectiveness by helping to improve engagement across all consumer touchpoints.
• Elevates NUSA’s understanding of the consumer experience by leveraging 1st party, 2nd party, and 3rd party data sources to develop consumer and product insights to be shared with brand teams, media teams (CRM, social, web, etc.) and Consumer Marketplace Insights.
• Collaborates with internal departments (CRM, web strategy, paid media, social strategy, enterprise analytics) and external agency partners to operationalize the data flows and establish the reporting structures needed to produce reporting and optimizations.
• Manages NUSA’s reporting requests from start to finish by understanding data layouts, managing cross-functional IT resources, designing reporting outputs, analyzing results and making recommendations to marketers.

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

• Bachelor’s degree, preferably in a business field (marketing, communications, business administration, economics, etc.) or a technical field (computer science, information systems, etc.)
• 3+ years of experience in digital marketing, marketing analytics, business analytics or IT/data management. Consulting or agency experience a plus.

DESIRED EXPERIENCE:

• General experience in digital marketing, marketing measurement and business analytics (e.g. report generation, marketing campaign analysis, web analytics, email performance, social analytics, paid media measurement, etc.)
• Strong level of comfort working with the reporting platforms, technical analytics tools and data management systems used to manipulate, transform and analyze marketing data
• Strong comfort and patience with technical data projects, including collaborating with internal/external IT personnel, understanding complex dataflows, coordinating IT resources and working with large datasets
• Experience producing dashboards and other visually compelling reports that identify key recommendations and enable insight into business performance
• Experience in the creation of persuasive PowerPoint decks to “tell the data story,” and in the presentation of these decks to senior audiences
• Solid communication skills and ability to communicate data-driven findings to mid- and senior-level managers
• Strong interpersonal skills and ability to network and work successfully with a wide range of stakeholders

ADDITIONAL PREFERRED EXPERIENCE:

• Experience in using Google Analytics (or equivalent) and Google Tag Manager to configure website reporting, evaluate performance and derive actionable insights
• Experience with social listening, social intelligence, and/or social analytics a plus
• Experience in creating or utilizing data visualization platforms (i.e., Power BI, Tableau, funnel.io, Domo, Data Studio, etc.)
• Basic knowledge of coding languages or developer tools, such as SQL, is an advantage
• Experience with advanced analytics, including media mix modeling, multi-touch attribution, statistical analysis, lifetime value analysis and sales impact studies a plus

REQ # 276822 

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you’re at the forefront of our minds as we recruit top talent to join Nestlé. The skills you’ve gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

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