Senior Analyst, Account Based Marketing, ANZ

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce is seeking an experienced, well-rounded, and results-focused marketing professional who is ready to drive Account Based Marketing (ABM) programs for Australia and New Zealand, as part of an all-star marketing team in Asia Pacific. The ideal candidate will be a dynamic, creative, collaborative, assertive, and self-starting, with a passion for creating and delivering amazing marketing campaigns that drive outstanding pipeline, revenue, relationship, and reputational results for our top accounts.

The Associate Manager, Account-Based Marketing will be part of an Asia Pacific team of ABMers who drive ABM across the Asia Pacific region including Australia, New Zealand, ASEAN, and India. This role will be responsible for driving strategic, personalized marketing strategies and customer journeys focused on deepening relationships and strengthening Salesforce reputation, to effectively drive pipeline, revenue, and growth within our most valuable accounts in Australia and New Zealand.

This role requires an understanding of how to target senior decision-makers within B2B accounts, collaborate with sales teams, sales leaders, and marketing colleagues, leverage data and analytics, and create highly personalized marketing campaigns to drive revenue and customer retention.

Key Responsibilities:

• Alignment with Sales: Collaborate closely with the sales team to ensure marketing efforts align with their strategies and objectives, including lead generation and nurturing.
• Account Engagement: Implement ideas to engage and inspire key partners within target accounts, building relationships and trust.
• Personalised Campaigns: Implement highly customised account-specific marketing journeys, utilising relevant channels such as events, email, digital, web, direct mail, and webinars. The role includes hands-on execution with the day-to-day coordination and program management of all aspects of the initiatives and campaigns.
• Marketing Collaboration: actively collaborate with various parts of marketing locally and globally to maximise customer engagement and impact, ensure the ABM strategy and customer journeys are leveraging all the relevant marketing programs including strategic events, executive engagement, SIC executive briefings, buyer marketing, digital, customer and content.
• Content Development: Create, tailor and leverage relevant marketing content, including emails, case studies, social and other collateral, to resonate with target accounts.
• Data and Analytics: Utilise data and analytics to measure the effectiveness of ABM campaigns, adjusting strategies as needed to optimise results.
• Measurement and Reporting: Monitor and analyse the performance of ABM campaigns. Leverage available dashboards to provide regular updates on the progress and impact of ABM campaigns, including ROI and key performance indicators (KPIs). Make data-driven decisions for optimisation and evolution of the programs.
• Agencies: effectively partner with appropriate marketing agencies to access specialised skills and resources for insights, messaging, personalised content, experiences and multi-channel campaigns. Work with these agencies to plan and execute innovative and impactful programs at scale on time and on budget
• Budget Management: Manage the budget allocated for ABM A/NZ initiatives, ensuring the ABM activities are driven within the defined budget.

Competencies

• Highly professional, dynamic, positive and resilient teammate with a positive, can-do attitude;
• Strong experience and references partnering with sales
• Strong partner management
• Ability to adapt to change and thrive in a dynamic, fast-paced environment.
• Communicating with impact – excellent verbal and written communication, presentation, and interpersonal skills. Interacts with all levels of management
• Creativity and consistent track record to develop and implement personalised B2B marketing strategies and campaigns with close alignment to sales and through several stages of the pipeline funnel across web, social, email, as well as in-person and virtual events and other activities
• Experience driving quantifiable ROI.
• Organised and diligent, with strong project management skills to confidently lead multiple projects simultaneously across cross functional teams and agencies.
• Initiative – self-starter. Can work independently or collaboratively to optimise business and team outcomes.

Key Qualifications

• Bachelors degree in Commerce/Business/Marketing
• Experience in B2B marketing in a marketing manager and/or campaign manager capacity
• Experience managing and developing integrated marketing campaigns that engage sales teams and enhance relationships and reputation with their customers, whilst also driving demand, pipeline, and revenue.
• Experience using Salesforce CRM preferred

Accommodations

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Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

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