Segment Content Marketing & Campaigns Manager, Data Centers

Job title: Segment Content Marketing & Campaigns Manager, Data Centers

Company: Eaton


Job description: The Segment Content Marketing and Campaigns Manager has global responsibility for developing the segment positioning, integrated marketing strategy and associated demand generation activities for the Data Centers segment. This role will leverage regional and local input in the development of the campaign strategy and work closely with field teams to drive campaign activation and optimization. Development of integrated marketing campaigns that drive demand generation for strategic revenue-generating offers (as defined by segment strategy teams) in the segment (hardware, software and services) Developing the campaign content and audience engagement strategy, as well as GTM approach (working closely with all relevant commercial and CoE leaders) Leading development of the segment message map and buyer journey maps (including definition of scenarios) Orchestrating development and continuous data-informed optimization of integrated campaign journeys Measurably contributing to the achievement of the segment growth plan by supporting buyers across each stage of their buying journey with highly relevant and useful content – accessible both through self-serve digital channels as well as the content used to support customer-to sales agent engagements Defining campaign success metrics and the review cadence with all contributing teams to ensure demand generation objectives realized and continuous optimization of campaign results and customer engagement metrics Working closely with field marcom teams to constantly optimize campaigns based on all available engagement data. Overseeing the identification of all required sales enablement materials for both direct and indirect sellers so they are able to effectively convert demand generated by campaigns. Field marketing collaboration: Essential to closely involve field marketing in every stage of the process to ensure strong alignment and regional/local relevance of all integrated campaigns, field marketing experience a plus Data-informed: Build and optimize campaigns using a data-informed approach at all times Agile: The Segment Content Marketing leader will act as Product Owner of a Scrum team and as such will be responsible for ensuring an agile, customer-centric working methodology adhered to in how the team operates Minimum bachelor level degree from accredited institution 10+ years of marketing communications experience Industry experience from Data Centers Team Leadership experience Knowledge of agile/scrum; integrated campaign development; storytelling; message map creation Customer/market focus, change leader, business acumen

Expected salary:

Location: Slough, Berkshire

Job date: Thu, 24 Jul 2025 07:20:39 GMT

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