SEA Marketing Specialist (Public Relations/Marketing Communications)

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You’ll Do

The SEA Marketing Specialist will be responsible for both ongoing and ad hoc projects that build BCG’s presence and expertise in Thailand. These projects include but are not limited to both external and internal communications; marketing databases and operations; and country – and/or industry-specific engagements that showcase BCG’s expertise, impact and thought leadership to the business community.

The Marketing team strategizes and executes all branding and marketing activities. This includes managing media relations, social media, facilitating strategic partnerships, reviewing content for publications and opinion editorials, and organizing events for sharing BCG’s thought leadership. BCG serves SEA from its seven offices in the region – Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila, Ho Chi Minh City and Hanoi.

This position is part of the SEA Marketing Team and reports directly to the SEA Head of Marketing. This role includes working closely with the Bangkok office leadership, SEA Partner Group and BCG’s AP/Global Marketing team.

IN THIS ROLE, YOU WILL

• Work with the local leadership and Head of Marketing to shape media and communications strategy, plan editorial pipeline and carry out media engagement for BCG across the priority media channels for coverage in key publications.
• Focus on building relationships with local Thailand media and regional/international media based in Thailand.
• Identify key events and conferences in Thailand and SEA for our spokespersons to join, speak at and network.
• Identify key industry organizations our spokespersons should be members of, or that BCG should collaborate with for co-branded initiatives.
• Work with and provide counsel to the senior leadership team, based on the marketing strategy that is aligned with business priorities.
• Develop and manage bespoke client-focused engagements that showcase BCG’s expertise and experience to the desired target audience.
• Take the lead in end-to-end event/webinar management, from agenda-setting to post-event follow-up, for priority BCG engagements.
• Create/coordinate high-quality print and electronic communications for BCG’s clients (direct mail, web, brochures, etc.) and the public at large for country-specific and regional distribution. Draft and/or edit op-eds, articles, publications, social media posts, and other marketing documents when required.
• Liaise with translators, and review marketing documents (e.g. op-eds, articles, written interview responses) translated from English to Thai to ensure translation quality aligns with business standards and requirements.
• Take the lead in drafting and distributing a quarterly marketing newsletter tailored specifically for Bangkok, collaborating closely with the local leadership team to curate content relevant for each issue.
• Work with AP Marketing and global practice area marketing teams to amplify BCG SEA activities to the wider BCG community.
• Lead and coach marketing administrators and executive assistants who support event management for Marketing events.

What You’ll Bring

YOU SHOULD HAVE

• Experience in Communications Marketing and a strong grasp of traditional and digital media with 5-7 years of related industry experience (In-house/agency).
• Excellent oral and written communication skills, along with the ability to analyze information and present data in a meaningful way.
• Clarity, tact, professionalism, maturity and consensus building skills – in writing, speaking and presenting information.
• Exceptional organizational and project management skills combined with an ability to multi-task and adapt quickly in a fast-paced and demanding environment.
• A keen sense of the market landscape and your finger on the pulse of current events, topics, and trends in Thailand relevant to our business.
• An ability to provide cultural or market-specific insights for Thailand.
• An ability to work independently and take initiative.
• Strong attention to detail, accurate and thorough.
• Bilingual fluency or business-level proficiency in English and Thai required.
• Be willing to travel (occasional travel within the SEA region)

PREFERABLY YOU ALSO HAVE

• A strong network of relationships with local Thai business media.
• Experience working in a similar capacity within the professional services industry / corporate communications/public relations consultancy.
• Experience dealing with senior level stakeholders (internal or external)

IN RETURN, YOU’LL GET

• An opportunity to be part of a regional team covering six diverse markets in Southeast Asia.
• The freedom to contribute to shaping our practice; as a fairly new marketing team in a fast-growing region, we have the chance to chart our own path and make up the rules as we go along.
• Exposure to working with various cross-functional global teams and senior stakeholders with diverse expertise areas across international markets.
• The unique position of working with both local and international/regional media.
• To be part of a spirited team that values ideas and welcomes innovation, a flat organization with no hierarchies

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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