Scientific Digital Marketing Specialist

Genedata transforms data into intelligence with innovative software solutions that incorporate extensive biopharma R&D domain knowledge. Multinational biopharmaceutical organizations and cutting-edge biotechs around the globe rely on Genedata to digitalize and automate data-rich and complex R&D processes. From early discovery all the way to the clinic, Genedata solutions help maximize the ROI in R&D expenditure. Founded in 1997, Genedata is headquartered in Basel, Switzerland with additional offices in Boston, London, Munich, San Francisco, Singapore, and Tokyo.

About the Role

Are you looking for an exciting position in Digital Marketing? Do you want to help us promote the next generation assay analysis and management software platform?

As our Scientific Digital Marketing Specialist, you will plan and execute digital marketing campaigns, creating awareness and interest; measure their impact; liaise with the sales teams to translate interest to dialogue and business activity, as well as recommend and implement process improvements. We seek your help so that we can become more efficient through advancing our marketing automation activities. We would like you to shape our outreach through social media, mail-outs, and other digital channels to increase its effectiveness.

In this role, you will collaborate both with the marketing teams and the international business teams to craft and amplify our messages on several digital channels, accompanied by appealing visuals created together with our visual design team.

This role also offers you an exciting opportunity to learn more tools and tricks in the digital and B2B marketing spaces. We’ll teach you all that we know and look forward to learning from you as well.

Your Responsibilities

• Plan and run digital marketing campaigns
• Develop new marketing automation workflows from concept to implementation
• Improve and support the lead handling and qualification process together with sales
• Craft and deliver e-mails which trigger interest and deliver new ideas to grow our network
• Shape social media and website activities for Genedata Screener
• Optimize SEO and user experience together with corporate marketing
• Measure the impact of marketing activities and produce campaign statistics and digital dashboards
• Produce digital collateral such as flyers, sales presentations, and product overviews

Skills & Experience

• Domain background in life sciences, bioinformatics etc., ideally with work experience in Biopharma R&D
• 2 years+ experience in digital marketing (social media, email marketing, SEO, etc), including writing and preparing marketing materials
• Good technical understanding of software applications
• Experience with Adobe Photoshop, InDesign and power user of PowerPoint, experience with producing videos is a plus
• Strong initiative and dedication to quality of work with a hands-on mentality
• Strong collaboration and communication skills
• Proficiency in English with good writing skills

What We Offer

Genedata is on a mission to accelerate the pace of biopharma R&D. Our enterprise software solutions digitalize and automate lab operations so scientists can discover insights faster, push scientific boundaries farther, and drive change right now. With over two decades of success due to closely-knit teams of scientists, software engineers, and business experts, Genedata has become the market-leading provider of enterprise software solutions for biopharma R&D.

As a private and majority employee-owned organization, we empower each employee to be a contributing voice in the company operations and evolution. Our collective expertise in scientific R&D informatics, combined with our open and scalable software platform, makes us the essential technology for the operations of top biopharma companies and innovative biotechs worldwide.

We are headquartered in Basel, Switzerland and have subsidiaries in the US, Germany, UK, Japan, and Singapore.

Genedata offers an attractive Total Reward Package comprised of a competitive salary and attractive benefits in return for your contribution to our success.

As an equal opportunity employer, Genedata proudly celebrates diversity and believes in an inclusive workplace.

Next Steps

Genedata does not accept applications from recruitment agencies.

If you are interested in this position, please apply directly here.

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