Samsung Health –Senior Manager, Product Marketing

Position Summary

Making the future is everyday life at Samsung. We’re seeking innovators calling the world not just to change the world but to build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better, and our people thrive with a driven mindset – better builds on better. We believe an inclusive culture and a diverse workforce drive innovation and growth. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves.

At Samsung Electronics America, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of the unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both at the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and live comfortably in the uncomfortable zone.

At Samsung Health, we aim to build a healthier future for everyone. By advancing technologies that people use to live, work, and play, we are pushing the boundaries of traditional wellness and care. Using industry-leading technologies and leveraging ecosystem partners, Samsung Health is reimagining the consumer-centric healthcare system of tomorrow. .

Role and Responsibilities

Position Summary

The Senior Manager, Product Marketing role will report to the Head of Digital Health North America and is responsible for marketing for Samsung Health B2B and B2C services, developing go-to-market plans, and executing campaigns and other initiatives. As a vital cross-functional team member, your impact will be felt across the business, driving increased awareness, user growth, engagement, and revenue. This position focuses on supporting the Digital Health hardware and software marketing, executing the GTM plan, and achieving business goals.

Role and Responsibilities

• Develop and drive the marketing strategy and year-round plan for Samsung Health Services by creating and implementing product marketing plans
• Partner closely with the other US Digital Health team leaders and members to understand the annual needs and develop a marketing budget.
• Help to set up new marketing capabilities, including Insights, Brand Strategy for Health services
• Designing communication strategies to reach target markets by developing campaigns, online content, partnership programs, and other marketing initiatives on and off-platform to achieve our business goals
• Partner closely with Creative, Product, UX, BD/Partnership, and other marketing PR teams in the US and Korea HQ to ensure our go-to-market planning and execution are seamlessly integrated
• Create and implement methods to track campaign performance across channels and placements towards goals. Summarize learnings after each campaign and develop best practices.
• Studying Samsung Health’s products and locating key features that will attract customers to the Samsung Health platform with a focus on driving demand and sales
• Serve as custodian for marketing tools

Candidate Characteristics

• Passionate about improving health and healthcare transformation, creating great customer experiences, and solving problems
• Highly motivated and self-driven
• Organized, detailed, goal-driven, achievement oriented with a problem-solving mindset
• Exceptional communication skills with the ability to “read the room” in new and unfamiliar environments
• Able to critically evaluate data and plans
• Able to identify opportunities, take ownership, and drive to completion
• Able to function independently while coordinating closely with a larger team
• Able to think strategically and tactically
• Comfortable operating in a dynamic and sometimes ambiguous environment where teams may need to evolve plans as business priorities change rapidly

Skills and Qualifications

Qualifications/Skills

• Bachelor’s degree in marketing or equivalent training required
• 8+ years of experience in brand/digital marketing roles, with at least 2+ years leading marketing for a consumer app/service in digital health strongly preferred
• Understanding of product marketing, marketing, and promotional strategy
• Experience working with data analysts to measure, analyze, and report the impact of marketing initiatives, including brand lift, user/subscriber acquisition, and engagement
• Experience partnering closely with Product, UX, and Research teams to understand the needs of a target segment and develop product and marketing plans to meet those needs
• Excellent communicator, able to clearly articulate strategic plans, provide timely updates to execs, and ensure alignment with cross-functional stakeholders
• Experience producing highly effective presentations, developing content to communicate with internal and external customers and partners
• Ability to work independently, efficiently, and thoroughly to prioritize and complete tasks and meet deadlines

Physical/Mental Demands and Working Conditions

• Work is generally performed in an office environment.
• This position will be performed in an office setting. The role will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers, and reach with hands and arms.
• Under very little direct supervision with a high level of responsibility to apply general policies and guidelines where decisions are seldom monitored, and consequences of decisions adversely affect operating results and management decisions. 
• Complete access to confidential company data where disclosure may jeopardize the company’s competitive position. 
• There will be significant travel to develop and manage business goals
• Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

• Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Read Full Description