Salesforce Marketing Cloud Architect (Behavior Change Marketing)

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Driving member behavior change is a critical strategy in Aetna’s mission to offer our members affordable health benefits coverage and access to quality care. This position is directly responsible for executing behavior change messaging campaigns that improve member health outcomes and lower total cost of care.

POSITION SUMMARY

The Salesforce Marketing Cloud Architect is a multi-channel marketing specialist who will activate our high-impact ‘behavior change’ teams by delivering campaigns across digital and non-digital media. As the resident architect in Salesforce Marketing Cloud – and more broadly, your team’s marketing technology “backbone” – you will partner directly with business executives, marketing strategists, data scientists, and creative leads to precisely target our membership and trigger behavioral changes that optimizes healthcare spend while increasing quality of life. This is more than just a marketing job and becomes more about population health management.

Fundamental Components:

Execute multi-channel campaigns, including design, implementation, and reporting. You will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, text, and other touchpoints)

Perform day-to-day marketing operations, including campaign set-up, segmentation, scheduling, testing, tagging, deployment and monitoring

Partner effectively with agile, cross-functional teams to drive successful campaign execution

Analyze data from digital marketing programs and proactively research email and mobile engagement statistics to develop internal best practices for Aetna

Apply audience / list segmentation and contact management using SQL

Contribute to agile environment by proactively identifying opportunities for process improvement and reducing complexity

Manage the digital engagement role for Journeys

Required Qualifications

• 5+ years of professional work experience
• 3 years of multi-channel marketing operations experience (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, Klayvio, Iterable, HubSpot, Customer.IO etc.)

Preferred Qualifications

• Working knowledge of HTML and email design principles (email development skills a plus)
• Working knowledge of AMPscript

A working knowledge of RequireJS for dependency management, a working knowledge of jQuery, and an understanding of the Postmonger event framework

Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder

• Database management/SQL experience
• Project management skills
• Experience managing multiple simultaneous projects from concept to completion under tight deadlines
• Working knowledge of email best practices (e.g. targeted lists, subject lines, messaging, deliverability); as well as best practices in direct mail, SMS, phone call/IVR, and mobile/SMS messaging
• Strong quantitative skills and desire to make data-driven decisions
• Agile team experience preferred
• Moonshot mentality to help create and drive ambitious, innovative solutions

EDUCATION

Bachelor’s Degree or equivalent (HS Diploma + 4 years of relevant experience) required.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$72,360.00 – $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 03/31/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

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