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Want to join a team with a mission to improve and save lives?
We continually look for motivated and skilled individuals who are interested in supporting our customers – healthcare professionals who use our products to help patients and their communities.
We currently have the following opportunity available – please contact us for more details!
This role is responsible for the development of South East Asia (SEA) market to execute marketing-communication operation. The role supports the local cluster marketing activities, campaigns and marketing-communications plans in alignment with regional marketing communication strategy. The function will manage the requirements for each local market to help drive results.
The role will interface with the regional marketing communication function as well as Business Lines to ensure perfect alignment of all regional communication strategies according to the regional needs and create synergies where possible between regions and cluster communications.
Responsibilities –
Support marcoms plan for SEA guided by regional marketing communication manager and engage as a subject matter expert for the marcoms element.
Support to identify and estimate market growth with business case creation to demonstrate marketing return on investment for emerging countries.
First point of contact into marcoms and events planning as well as supporting program requests from cluster into the regional marcom and events function
Oversee effective use of Elekta brand to ensure local marketing efforts align with the global Elekta brand.
Provide copy, marcom edits and overall approval to SEA cluster.
Ensure global processes are understood and help collaborate with key subject matter experts to support projects to operate within the Marketing Communications function (for example interaction with digital, tradeshows, events, social media, design and more) to achieve campaign success.
Oversee marcom activities calendar and support to strategize into actionable deliverables.
Help with agile communications plan and omni-channel marketing approach to help SEA respond to market and company changes effectively.
Interface with Elekta’s imaging partners to help drive market penetration and optimal execution of co-marketing programs in SEA.
Assist in planning and executing the annual SEA sales meeting.
Elevate the customer experience in current marketing mix of channels and tools, but also develop new best practices for customer engagement (eg site marketing, tender desk)
Drive framework and adoption of Global MarCom processes and platforms (e.g. Regulatory approval process and systems, translations, creative services project management system, global sales portal)
Drive development and adoption of global templates and assets for regional use (e.g. events, digital marketing) to professionalize marketing execution and increase efficiency.
Oversee local vendor contracts and output quality to increase cost- and time efficiencies
Support evaluation of the marketing effectiveness to ensure that programs are delivered within the requirements and on time, within budget and supports the business goals
Stay on top of industry best practices and competitor activity to ensure that Elekta delivers game- changing ideas and solutions.
Relevant knowledge, skills and competencies:
A team player and personal achiever with a strong track record of delivering successfully through others is essential
Able to communicate key messages effectively
Ability to communicate in several languages
Good verbal and written communication skills
Demonstrable experience of thriving in a fast-paced environment
Bachelor’s Degree or Master’s Degree or equivalent work experience
Experience working across cultures and internationally in a matrixed environment
Nice-to-Have:
Marketing related experience in B2B
Experience in healthcare marketing
Experience in medical technology is highly desirable