Sales Manager- PET Bottles Retail Pack

Apparel Group

Job title: Sales Manager- PET Bottles Retail Pack

Company: Apparel Group


Job description: Job Category: F&BJob Description:This position is responsible for driving end-to-end sales strategies and operations for Bisleri’s bottled water portfolio, including 5-gallon and PET retail packs, across UAE markets. The role ensures revenue growth, market penetration, team leadership, and channel development in line with the company’s expansion goals.Key Responsibility:

  • Develop and implement integrated sales strategies for 5-gallon bottles and PET retail packs across B2B, B2C, and retail channels.
  • Establish and manage partnerships with key stakeholders, including distributors, retailers, property managers, and corporate clients.
  • Identify high-demand regions and optimize market coverage for both subscription-based and retail distribution.
  • Lead, coach, and monitor a team of sales supervisors, representatives, and merchandisers to achieve defined KPIs.
  • Build brand presence and visibility through shelf space negotiations, promotions, and strategic pricing.
  • Track and analyze sales performance, market trends, and competitor activity to optimize execution.
  • Collaborate with production, logistics, and marketing teams to align demand planning and promotional initiatives.
  • Ensure adherence to UAE’s trade, health, and retail compliance standards.
  • Prepare sales forecasts, performance reports, and budget proposals.

Desired Experience:

  • Bachelor’s degree in Business, Marketing, or a related field.
  • 10+ years of progressive sales experience within the UAE, preferably in bottled water, beverages, or FMCG.
  • Proven expertise in both B2B and retail (modern trade and traditional trade) channel development.
  • Strong network with UAE-based corporates, HORECA, supermarkets, and hypermarkets.
  • Proficiency in CRM tools and sales analytics platforms.
  • Excellent negotiation, leadership, and communication skills.
  • Fluency in English required; Arabic or Hindi is a plus.

Expected salary:

Location: Umm al-Quwain

Job date: Mon, 14 Jul 2025 00:18:16 GMT

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