Job description: Job Category: F&BJob Description:This position is responsible for driving end-to-end sales strategies and operations for Bisleri’s bottled water portfolio, including 5-gallon and PET retail packs, across UAE markets. The role ensures revenue growth, market penetration, team leadership, and channel development in line with the company’s expansion goals.Key Responsibility:
Develop and implement integrated sales strategies for 5-gallon bottles and PET retail packs across B2B, B2C, and retail channels.
Establish and manage partnerships with key stakeholders, including distributors, retailers, property managers, and corporate clients.
Identify high-demand regions and optimize market coverage for both subscription-based and retail distribution.
Lead, coach, and monitor a team of sales supervisors, representatives, and merchandisers to achieve defined KPIs.
Build brand presence and visibility through shelf space negotiations, promotions, and strategic pricing.
Track and analyze sales performance, market trends, and competitor activity to optimize execution.
Collaborate with production, logistics, and marketing teams to align demand planning and promotional initiatives.
Ensure adherence to UAE’s trade, health, and retail compliance standards.
Prepare sales forecasts, performance reports, and budget proposals.
Desired Experience:
Bachelor’s degree in Business, Marketing, or a related field.
10+ years of progressive sales experience within the UAE, preferably in bottled water, beverages, or FMCG.
Proven expertise in both B2B and retail (modern trade and traditional trade) channel development.
Strong network with UAE-based corporates, HORECA, supermarkets, and hypermarkets.
Proficiency in CRM tools and sales analytics platforms.
Excellent negotiation, leadership, and communication skills.
Fluency in English required; Arabic or Hindi is a plus.
Expected salary:
Location: Umm al-Quwain
Job date: Mon, 14 Jul 2025 05:53:33 GMT
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