Sales Enablement Marketing Manager, Small Business Marketing

More than 7 million small business advertisers use Facebook every month to connect with customers. And over 200 million businesses use our free tools to connect with customers. We succeed when we help them grow their business. At Meta, you can play a key part leading this movement on our Global Customer Marketing Small Business Marketing team. We are looking for a marketing professional for our small business audience. In this role, you will create enablement to help our sellers create value for their advertisers and land pitches that drive revenue. You will work in close partnership with important cross functional teams such as Business Product Marketing, Sales, Web, and Design. The successful candidate will combine strategic thinking and communication skills with creativity to execute on high-impact content, processes and programs that will scale globally. The candidate must have driven content strategy or marketing programs in partnership with sales or account management teams at a fast-paced company. You will be expected to apply analytical rigor, an understanding of vertical industry and country-level market dynamics, with the right mix of brand and product knowledge to deliver effective enablement that truly moves the needle.

Sales Enablement Marketing Manager, Small Business Marketing Responsibilities

• Immerse yourself in the day-to-day of our sales team and play a critical role in creating marketing collateral for solutions that build sales momentum and drive behaviors and results on the frontline
• Partner closely with sales and product marketing to develop assets (e.g. videos, guides, etc.) used by the sales team to pitch our advertising solutions
• Manage sales content and collateral on our CRM and internal sales microsite platforms
• Implement process and infrastructure for scaling content creation and dissemination across multiple regions, verticals, and use cases
• Project manage a cross-organization, cross-functional group of stakeholders and ensure the content we ship is cohesive and thoughtfully crafted and executed
• Using a data-driven approach, analyze the impact of enablement on sales readiness and productivity success metrics and make adjustments as needed
• Demonstrate impact of key initiatives through qualitative and quantitative storytelling

Minimum Qualifications

• Bachelor’s degree
• 4+ years of experience in marketing at a digital advertiser, agency, tech and/or product and services company
• Experience with online advertising industry and/or small and medium businesses

Preferred Qualifications

• 6+ years of experience in marketing and sales enablement at a large tech company
• Knowledge of small business advertisers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
• Familiarity with Meta Business products (Facebook Pages, Instagram Business Account, Ads Manager, Instagram)
• Experience managing needs of stakeholders/customers/users and developing solutions for multiple audiences
• Demonstrated experience working with media and creative agencies
• Experience managing multiple projects at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
• Highly organized, resourceful and action-oriented individual with experience driving in focus, clarity and prioritization in a fast-paced environment
• Knowledge of utilizing call recording tools to drive sales solution effectiveness
• Experience with data analytics and experience developing enablement success metrics
• Communication skills
• Experience working with a rapidly changing product and thrive in a dynamic, fast-paced environment

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$96,000/year to $143,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.

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