Retail Marketing Leader

Join the industry leader to design the next generation of breakthroughs

When you join Honeywell, you become a member of our Global team of thinkers, innovators, dreamers and doers who make the things that make the future.

By changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars.

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Working at Honeywell is not just about developing cool things. All our employees enjoy access to dynamic career opportunities across different fields and industries.

Honeywell offers employees the opportunity to work on the world’s most exciting projects, transforming the cities we live in, the buildings where we work, and the vehicles that move us.

Join us and Make an Impact. We are currently seeking a Principal Customer Marketing Specialist to join our PSS – Process Safety Suite team in our Dublin office.

ROLE Key Responsibilities:

• Guide the end-to-end go-to market planning and execution, product launch commercialization, demand creation, sales enablement, and content creation for Honeywell’s PSS vertical marketing for retail customers and prospects
• Define go-to-market requirements for the Retail market and its sub verticals, e.g. . Grocery, Hardgoods, Softgoods, DIY, Club C-Store, Health/ Beauty / Pharma RX
• Drive solutions value propositions and campaign messaging, communications plan, marketing plan and new product launch plan.
• Utilize market and customer research to gather retail market data and insight about target personas, buyer needs, technology trends and the purchasing decision process for the product, including key buyer roles
• Define the retail market opportunity; perform retail segmentation and targeting exercises that identify the segments with the highest propensity to buy
• Acquire market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
• Enable sellers and coordinate the development of sales content, tools and activities for direct and indirect channel sales, and support sellers in select customer pitches or Voice of Customer surveys
• Manage launch planning and orchestrate execution of the Accounts based Marketing (ABM) campaigns.
• Develop retail customer references, testimonials, and case studies for external and internal use; develop thought leadership content, e.g. White Papers, eBooks, Market Research Reports, Blog posts, Podcasts, Live Webinars via Zoom, Live presentations, and/or Interactive content
• Represent Honeywell PSS retail perspective in press media settings as a spokesperson
• Monitor and report on the performance of marketing activities

WE VALUE

• Bachelor’s degree in Marketing or Business or related; MBA preferred
• An ability to translate technical product features into business value
• Experience in solutions marketing, product marketing or related marketing field
• Ability to drive strategic initiatives and tactical execution in a fast-paced environment that pivots frequently based on market demand
• Ability to work independently and enjoy a team environment
• Effective time management and organizational skills
• Strong attention to detail and accuracy
• Excellent organizational, written and communication skills
• Strong interpersonal skills

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If a disability prevents you from applying for a job through our website, request assistance here. No other requests will be acknowledged.

Additional Information

• JOB ID: HRD211529
• Category: Marketing
• Location: 2 Dublin Landings, N Wall Quay North Dock,Dublin,DUBLIN,D01 V4A3,Ireland
• Exempt

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