Retail Marketing Lead – Volvo Car Sverige

Do you want to be part of our passionate family?

At Volvo Cars, we believe that being curious and truly committed to understanding people is the key to future success.

At the national sales company, Volvo Car Sweden, you are part of a dedicated team with the mission to develop Volvo’s strong market leading position in Sweden. As a national sales company, we are responsible for marketing, sales and distribution of Volvo cars, accessories, spare parts and services on the Swedish market including a strong retail network. Here, you will work in a challenging business environment with excellent opportunities to grow as a professional. If you want to reach your personal goals together with other people, Volvo Car Sweden, is the place for you to prosper. Culture, change and collaboration are vital fundamentals at our company.

Retail Marketing Lead is a part of an experienced team and reports to Head of Marketing Operations at Volvo Car Sverige.

The Swedish Marketing Operations team is an integrated part of the Global Marketing organization, with the task to support our short-term sales ambitions and our brand building aspirations to drive long term growth and to prepare ourselves to become a Direct-to-Consumer brand.

About the position 

The role of the Retail Marketing Lead is to ensure success in all national marketing activities function in an efficient way at retailer level, as well as secure development of toolkit and assets for local retailer usage supporting brand and sales.

What you will do

The role is about providing retailers with direction and guidance, training, tools and toolkits to support our retailer partners in generating demand of for the Volvo brand as well as our products and services in all customer segments – short and long term. 

You will have the ownership of planning and execution of retailer marketing. You will secure an engaged retailer network and being the first point of contact for marketing requests and questions. You will also be responsible for in-store digital communication to create an omni-channel customer experience.

Your further tasks include: 

• Budget management & purchasing, as well as retailer funding management for Volvo marketing activities.
• Plan and host quarterly meetings with retail network.
• Overall yearly plan for retailer marketing and follow up on each retailer´s marketing plans.
• Ensure retailer usage of material and guidelines and alignment between national marketing activities and execution at retailer level.
• Ownership for retailer marketing tools and systems.
• Participate in forming processes, forums and setups on how to work with other functions within Global Marketing organization and agencies.

Who you are

You have Marketing & Communication university degree and senior experience within retail marketing on both strategic and operational level.

You have experience from working in global-local organizations, inhouse and local agency collaboration as well as project management.

Other important experiences are;

• System owner and sourcing from suppliers.
• Good understanding of sales process and how to exceed sales targets in a retail context.
• Marketing strategy and planning.
• Data driven way of working.

On a personal level

To succeed in this role you need to have a commercial mind-set, be curious and have creative approach to everything you do.

We see that you are relations- and customer oriented, communicative, have networking ability and always have a customer centric approach. You are a true team player and are close to laughter.

In addition, you also need to be structured, have an analytical mind-set with a strategic ability.

High verbal and written communication skills in Swedish as well as English is important. 

However, it’s also meritorious that you have experience from working with retail marketing within other industries who successfully have created a true omni channel experience.

Want to know more? We hope so.

For questions about the position please contact Katarina Adamson, katarina.adamson@volvocars.com

For questions regarding the recruitment process, please contact Senior Recruiter; Pedram Yousefi, pedram.yousefi@volvocars.com

Kindly register your application as soon as possible but not later than 2023-01-12.

Read Full Description