Regional Marketing Specialist – West Region

Louisiana-Pacific Corporation (LP Building Solutions) is a leading provider of high-performance building solutions that meet the demands of builders, remodelers, and homeowners worldwide. We manufacture engineered wood building products that include an extensive offering of innovative and dependable building materials and accessories. LP’s values-driven culture creates an environment where talented and hardworking people thrive in an ethical, inclusive, challenging, and rewarding place to work. Since our founding in 1972, we’ve developed careers and provided advancement opportunities in the building products industry. Headquartered in Nashville, Tennessee, LP operates more than 20 facilities across North and South America. For more information, visit LPCorp.com.

Job Purpose

Under the guidance of the Sr Regional Marketing Manager, execute local awareness and engagement activities representing LP high value add products in order to grow the business objectives on a regional level. Marketing support will include items such as strategy development, marketing program implementation, set-up and coordination of local events, tactical budget tracking, reporting, cross-functional coordination, customer facing meetings, vendor support, co-op materials and communications.

We’d love to meet you if… 

… you’re energized by big challenges and creating a plan to meet the challenge 

… you enjoy working with others to deliver great work 

… you’re innovative and looking for a values-driven, positive culture and environment

In this position you will have the opportunity to:

• Assist and own the development, execution and communication of customer marketing plans that align to LP KPIs as well as customer goals
• Assist with budgets and marketing programs to drive incremental sales including developing and tracking metrics to measure programs effectiveness.
• Work cross-functionally and within marketing teams to ensure flawless execution of projects and develop strong working relationships with sales, legal, strategic accounts, vendors and other key business drivers to execute strategic initiatives.
• Support the management of assigned marketing budgets including tracking and report outs
• Assist in the development of compelling value-propositions and product promotional tools in order to increase conversions, drive sales and increase pull through demand.
• Develop and direct the creative work for key product or multiple business or product groups, including Point-of-Sale (POS), print advertising, radio advertising, product catalogues, outdoor advertising, brochures, sales support materials, and other marketing materials.
• Partner within LP’s National Account Managers, District Sales Managers, and Channel Managers to meet common sales growth targets.
• Working with sales resources, assist with the communication of new product and service opportunities, marketing program opportunities, or any other relevant information/events to current or potential future customers.
• Provide sales team support for all needs relating to collateral, program, and marketing initiatives.
• Perform business analysis activities in order to support the development of all associated marketing projects and strategies.
• Provide post promotional analysis for ROI measurement and future planning of projects and strategies.
• Ensure all marketing materials and programming are compliant with corporate and business quality, technical, and legal standards.
• Perform all required departmental marketing communications to vendors, external, and internal customers.
• Assist with planning and supporting customer events and/or sales events as needed.
• Perform other duties as assigned.
• Perform all duties in accordance with safety rules and regulations.

What do I need to be successful?

• 7+ years’ business experience, marketing, and/or sales management experience; Or any equivalent combination of education and experience that demonstrates the ability to perform the key responsibilities of this position

Knowledge, Skills and Abilities

• Excellent analytical, quantitative and financial skills.
• Ability to effectively manage and keep projects on track.
• Demonstrated leadership capability.
• Demonstrated marketing skills and relevant experience.
• Customer facing experience
• Thorough understanding of digital marketing concepts and strategies.
• Knowledge of sales process
• Ability to effectively and efficiently manage and keep projects on track.
• Excellent organizational skills.
• Excellent written, oral communication, and interpersonal skills.
• Demonstrated ability to organize and prioritize assigned tasks.
• Ability to work efficiently to manage workload while meeting tight deadlines or customer requests
• Demonstrated ability to work independently and thrive in a self-directed environment.
• Comfort with relevant sales and marketing computer programs, i.e. CRM, Microsoft Office.
• Ability to build and maintain relationships.
• Ability to coordinate execution in cross-functional teams.
• Ability to drive strategies aligned to customer focus
• Demonstrates can-do attitude, shows initiative, and proactively collaborates with others.

Education

• Bachelor’s degree in Business/Marketing or equivalent experience. MBA preferred. 

Work Environment

• Home Based Employee within assigned region.
• Some lifting of items weighing up to 50lbs may be required.
• Travel minimum of 50%

#LI-Remote

LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.

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