Regional Marketing Specialist (Midwest – U.S.)

Are you ready for what’s next? 

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

POSITION: Regional Marketing Specialist 

DEPARTMENT: Marketing 

REPORTS TO: Regional Marketing Manager

LOCATION: Midwest

Brunswick Corporation is a global leader in the recreational boating and marine industry. With a rich heritage spanning over 175 years, Brunswick has been at the forefront of innovation, manufacturing, and marketing of a diverse range of products, including boats, marine engines, and marine parts and accessories. As a Fortune 500 company, Brunswick is committed to delivering exceptional customer experiences and driving industry-leading solutions that enhance the boating and outdoor lifestyle. With a portfolio of iconic brands such as Mercury Marine, Sea Ray, Bayliner, Boston Whaler, and Freedom Boat Club, Brunswick offers unparalleled opportunities for growth, innovation, and career advancement. 

About the Job: 

We are looking for a regional marketing specialist with a passion for boating and a desire to activate the Freedom Boat Club. The regional marketing specialist will work closely with the regional brand leadership team, as well as the global marketing team, to activate key marketing strategies and support the growth acceleration of the Freedom Boat Club brand. 

DUTIES AND RESPONSIBILITIES 

• Activate national brand campaigns in the region.
• Update master brand calendar for brand activations taking place in-region.
• Event planning and performance tracking
• Support financial tracking and reconciliation for marketing activations.
• Write member and prospect communications relevant to the region.
• Provide weekly marketing updates to key stakeholders.
• Adhere to brand guidelines and help reinforce brand standards at corporate clubs.
• Support cross-enterprise projects on behalf of Freedom Boat Club as requested.
• Support key campaign activation for brand campaigns, which may include cross-functional and cross divisional communications.
• Create content for social media, in accordance with brand standards, to be shared on regional social media pages.
• Support the planning and execution of local photo and videos shoots.
• Assist with the development of marketing collateral that is impactful and adheres to brand guidelines.
• Partner with the local advertising partners and/or Brunswick Centers of Excellence as needed to support local activations.
• Track and report regional marketing KPIs.
• Support ad-hoc marketing initiatives and assist teammates as projects arise.
• Other duties as requested.

JOB REQUIREMENTS 

• Bachelor’s degree in marketing or business
• 1-3 years of marketing experience
• Growth mindset with a desire to grow within the organization.
• Email marketing experience
• CRM or Website Experience preferred.
• Ability to work cross functionally.
• Strong writing and editing capabilities.
• Strong communication skills
• Customer-focused mind-set
• Willingness and confidence to interact with multiple stakeholder audiences including senior management, franchisees, and boat club members.
• Experience coordinating events and multiple stakeholders.
• Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment.
• Ability to manage multiple projects at once, last minute requests and quick turnaround with a positive attitude.
• Experience in both agency and corporate environments is a plus.
• Willingness to travel, up to 30%, likely concentrated during peak months.
• Ability to work a non-traditional work schedule that may include event support during an evening or weekend.
• Experience working in a matrix environment is a plus.

Next is Now! 

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process. 

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

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Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.

#Brunswick Corporation – Freedom Boat Club

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