Regional Marketing Solutions – Marketing Technology Associate

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

The Regional Marketing Solutions team is responsible for online marketing strategy and the growth of solutions across external and internal media channels for brands and sellers on Shopee. The role requires strong knowledge of digital media, paid-owned-earned media models, and performance marketing to drive product innovation and commercial expansion across all Shopee markets in Southeast Asia, Taiwan, and Brazil.

Our Marketing Technology Associate focuses on driving the product feature development and enhancement for our Marketing Solutions product portfolio, delivering impactful product solutions to accelerate seller adoption, increasing seller investment, and improving seller user experience. In this role, you will be working with a wide range of regional and local cross-functional teams including Product, Marketing, Business Development, and Operations both regionally and locally.

Job Description:

• Develop product features that drive the impactful growth of various Shopee Marketing Solutions products
• Analyse and evaluate business requirements to plan and prioritise feature pipelines
• Conduct market research to understand product offerings by competitors/other Tech platforms
• Drive the end-to-end product development lifecycle from feature design and details alignment to feature UAT and rollout
• Monitor and analyze data related to product features to identify existing gap and potential improvement
• Understand and evaluate relevant partner products that can be considered for future expansion of our own products
• Prepare product education guide and conduct training for stakeholders and product users
• Provide product troubleshooting and technical support to stakeholders and product users
• Work closely with both product and business teams to find growth opportunities and solve problems resourcefully

Requirements:

• Bachelor’s degree in Business Management, Marketing, Product Management or relevant field
• 1-3 years working experience in marketing or product development-related roles
• Excellent project management skills; detailed-oriented, organised; able to multi-task and thrive in a dynamic environment
• Have strong ownership and can work towards goals independently with drive; be a resourceful and proactive problem-solver
• Strong logical thinking and analytical mindset to leverage data for decision-making
• Good verbal and written communication with strong stakeholder management skills

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