Regional Marketing Manager

• Are you looking for a secure role in a values-driven, growing business?
• Do you want to grow your career in an organisation that will grow with you?
• Are you an experienced senior marketer looking to apply your marketing knowledge to placemaking, customer stories, campaigns and brand delivery?
• Do you want to lead a team and connect with stakeholders passionate about customers?
• Are you excited about working in an industry that has real-world social and community impact?

If you answered yes to the above, then we think you would be the perfect fit for our team!

The role

Located in Victoria with a head office in Melbourne CBD, this full-time role works alongside the regional leadership and marketing team of Keyton. Day-to-day, you will be responsible for leading and executing key brand campaigns and initiatives for villages within your Victorian portfolio of retirement villages both internally and externally. 

You will be part of a collaborative team where your strong interpersonal and communication skills will support and elevate campaigns with multiple stakeholders. 

In this role you will apply your strategic thinking skills and be data led, using insights to support the development and management of campaigns from conception to execution and reporting. You will also track budgets and oversee the management of events and support publicity opportunities. 

You will be rewarded with learning opportunities, an opportunity to drive best practice marketing and get exposure to leaders within the property industry, while being supported with flexible working and wellbeing programs.

Grow your career at Keyton

With more than 76 villages and 17,000 residents nationally, Keyton (previously known as Lendlease Retirement Living), is one of Australia’s leading owners and operators of retirement living communities.

Leveraging over 30 years of experience, our teams work across the country in a variety of departments and business units who all have one thing in common: we all lead with heart, and we’re committed to creating caring and fun-filled retirement communities.

Join us in this exciting period of change, now as a standalone business, focusing on what works best for our people and customers whilst continuing to build our legacy as Keyton.

Reporting to the General Manager Marketing Operations, your responsibilities include:

• Lead the marketing plan and strategic priorities for a portfolio of Victorian retirement villages;
• Project manage and implement tailored marketing projects including media plan briefing, creative execution and stakeholder liaison;
• Assist in developing insights, briefs, implementation plans and post campaign analysis of campaigns and projects;
• People manage, mentor and support the development of a Marketing Executive within the team;
• Align stakeholders to marketing delivery and gain endorsement on key campaigns;
• Assist in the administration of supplier agreements and invoices;
• Lead the compilation of national team reports on behalf of the region.

About you:

Your demonstrated diverse experience in a marketing management role will see you succeed in this role. As will:

• A tertiary qualification in Marketing or relevant discipline
• Minimum of 5 years’ experience as a marketing specialist, with recent experience managing campaigns from conception to execution
• Demonstrated ability to lead a team positively
• Excellent stakeholder management and communication skills, and ability to work within a fast-paced environment with multiple marketing projects/campaigns running simultaneously
• Excellent account and project management skills coupled with a collaborative and positive approach
• A strong understanding of digital marketing channels
• The ability to draw on market and customer insights to develop successful marketing plans and campaigns
• Ability to work both independently and collaboratively within a team to deadlines and schedules
• Having great attention to detail and time management skills

Benefits

• Competitive salary + bonus scheme
• Generous leave entitlements
• Hybrid working environment – opportunity to mix work from home and office environment
• Career development and growth opportunities
• Salary sacrificing, discounted health insurance, annual vaccinations, and skin checks
• Health & Wellbeing Program
• Unmind mental wellbeing app access
• Training and working with a supportive and fun team
• Working with an organisation that leads with heart, where kindness matters
• Be part of a team that values innovation, compassion, and making a difference

What do we do? 

Our purpose is to create places where communities thrive not only for our customers but importantly for our employees. 

We do this through creating safe, secure and connected independent living communities where residents have the choice and opportunity to pursue active and social lifestyles, close to essential amenities and services.

We may have a new name and brand, but we are not new to the sector. Keyton holds an ideal market position with an estimated growth from 13,500 to 20,000 retirement living residences. Join our team and support our growth as the nation’s premier creator, owner, and operator of vibrant purpose-built communities for independent seniors.

We are passionate about what we do – and we are always leading with heart.

It’s time to unlock your future with Keyton.

How to Apply

If you are ready to grow your marketing career and make a meaningful impact, we want to hear from you!

Please submit your resume, cover letter, and academic transcripts to the link below. In your cover letter, please highlight your interest in the Regional Marketing Manager – Victoria opportunity and explain how your skills and qualifications align with our requirements.

Join our marketing team and embark on an exciting journey towards becoming a successful marketing leader. Apply today and be a part of our innovative and dynamic team!

Please note: The successful applicant must complete a Police Check & will be required to receive an annual flu vaccination between the months of April-October with supporting documentation prior to joining.

We embrace the value of a vibrant and diverse workforce and recognise that our people have different experiences and needs at different times. Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people and support their individual needs. Inclusion sets us all up for success.

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