WatchGuard embraces a Flexible Work Philosophy. Most of our employees can choose to work from the office, at home, or any combination of the two. We’ve built a global workforce of outstanding team members and a flexible culture built on trust, collaboration, and belonging.
About the Position
The Regional Ecosystem Marketing Programs Manager is a motivated and results-driven professional ready to deliver innovative high-volume partner programs at scale. Your focus will be on scalability, optimizing efficiencies, and delivering business impact for both WatchGuard and our partner ecosystem. In this important role, you will coordinate and lead our Regional Ecosystem Marketing Programs, contributing to our sales growth through leading high volume of partners at scale.
A Day in the Life
No two days are ever the same in the life of a Regional Ecosystem Marketing Programs Manager. One day you could be focusing on building digital engagement engines to drive partner cross sell and up sell at scale, and the next you are looking to optimize your campaigns performance with A/B testing and metrics monitoring. In the morning, you spend the first hour or so reviewing the data generated by your high-volume partner programs and capturing key insights for improving performance and increasing engagement. You will be participating in meetings with internal teams including the global marketing team to share standard methodologies or the WatchGuard One team to understand resources and provide feedback and direction. You may close your day out on a call with a WatchGuard One team member brainstorming levers to increase WatchGuard partner engagement at scale.
Who You Are
You are an experienced marketing professional with at least 4 years of marketing or channel marketing experience. You have experience developing and implementing scalable marketing programs to manage a high volume of partners at scale. You excel in Digital Marketing and channel marketing. You are self-motivated, highly organized, detailed orientated and have a strong sense of accountability, collaboration, and passion. Your ability to establish relationships with peers, resellers and customers is second to none and your written, verbal and communication skills are one of your strong points. You are experienced with ABX tools, database management, marketing operations (Marketo) and CRM (Salesforce) tools.
Managing a high volume of partners at scale:
- Take charge of high-volume non and low Co-Op earning partner strategy, health, and overall success of the North America partner ecosystem, implementing initiatives to prioritize and engage partners that align with our business needs.
- Apply your expertise to provide valuable insights and feedback on scaling partner processes, streamlining workflows, and delivering exceptional experiences to partners, and internal stakeholders.
- Develop the growth of our partner ecosystem by leveraging the expertise of key internal collaborators, ensuring alignment with our business objectives in attracting and engaging partners who achieve impactful results.
Driving non and low Co-Op earning partner engagement at scale:
- Package global programs and content for the North America partner ecosystem to boost user-directed usage of partner programs among non-Co-Op earning partners.
- Enhance Project and Program Management (PPM) capabilities for the North America field and partner ecosystem, implementing user-directed marketing programs that empower partners to scale their businesses and increase sales and cross-selling opportunities.
Marketing Insights and Enablement:
- Develop scalable marketing models to assess, prioritize, and analyze market segments according to business priorities, translating data insights into concrete strategies through collaboration with cross-discipline stakeholders.
- Consistently analyze performance results and apply insights to guide informed marketing action plans, promoting a culture of learning through experimentation and trials that enhance marketing execution.
- Implement a comprehensive partner enablement and readiness strategy at scale, ensuring optimal channel capacity and supporting goals in the US and Canada.
Community Development:
- Develop and implement a comprehensive strategy to cultivate a vibrant partner community. Build an environment where partners feel connected, valued, and empowered to contribute.
- Design, implement, and lead engagement programs that encourage active participation and knowledge-sharing within the partner community. These programs should foster a sense of belonging and incentivize partners to collaborate.
- Monitor and analyze key community metrics to measure engagement, identify trends, and assess the overall health of the partner community. Use data-driven insights to continuously improve community initiatives.
Compensation
The base salary range for this position is $110,000 – $120,000 USD, exclusive of benefits. This position is also eligible for a bonus of 5% of the base salary. Your base salary compensation will be based on your individual skills, education, and experience. Please keep in mind that the above range is the full base salary range for this role; hiring at the maximum of the range is not typical in order to allow for future salary growth.
U.S. Benefits
· Under our Flexible Work Philosophy, most employees can work from an office, at home, or any combination of the two.
· Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
· Healthcare FSA
· FSA with employer contribution
· 13 holidays, including a floating holiday, Juneteenth, and your birthday
· 15 days of paid annual leave
· 9 days of paid sick time
· Paid parental leave
· 401(k) with employer match
Other Perks
· Education assistance program
· Dependent Care FSA match
· Adoption assistance
· Fertility care support
· Backup care for family and pets
· A growing network of employee resource groups
· Employee referral program
· Virtual boot camp
· Employee Assistance Program
Why Work for WatchGuard?
WatchGuard is a global leader in network security and intelligence, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. Our award-winning products and services are trusted worldwide by more than 18,000 security resellers and service providers to protect more than 250,000 customers. Our technology keeps our customers ahead of increasingly sophisticated hackers and has fueled record revenues at WatchGuard.
WatchGuard is headquartered in Seattle, Washington, with team members working remotely and in offices worldwide.
Our company culture places an intense focus on our customers and employees. From the newest employee to our CEO, you’ll find that each person at WatchGuard embodies our Core Values: Accountability, Community, Belonging, Action, Innovation, and Customer-Centric. Learn more about our company culture at www.watchguard.com/wgrd-careers.
WatchGuard provides equal employment opportunities for all qualified employees, regardless of their race, color, national origin, religion, ancestry, creed, pregnancy, age, sex, sexual orientation (including gender expression or identity), marital status, mental or physical disability, honorably discharged veteran or military status or any other category protected by federal, state or local laws. Our equal employment opportunity (or EEO) policy focuses solely on the talent, hard work, contributions, and actual results achieved by each WatchGuard employee and on the potential of employment candidates to make such contributions. We consider focusing on an employee’s protected characteristics rather than on talent, hard work, and actual work results to violate our EEO policy. As an Equal Opportunity Employer, we are committed to a diverse workforce. WatchGuard participates in E-verify.
WatchGuard is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.