Program Marketing Manager – Commercial & Channel Marketing Manager, TW

Red Hat GCG MKT Team is looking for a Program Marketing Manager – Commercial & Channel Marketing Manager, TW to join us in Taiwan In this role, you will be responsible for planning the Commercial segment GTM and Channel MKT play in TW to drive awareness, consideration and acquisition that aligns to sales motions and partner plays. This role will have a split coverage of 70% focus on Commercial marketing and 30% focus on Channel marketing, reporting into HKTW marketing lead.

You will bring focus and energy as a point of consolidation and orchestration for Red Hat’s marketing investments to drive demand for the Commercial segment, together with the ecosystem business partners. This role requires you to drive cross-group collaboration to deliver a coherent, connected and effective marketing plan in TW & APAC.

In addition, you will lead cadence with business and marketing stakeholders/ leadership to provide clarity and drive alignment on marketing performance, priorities and marketing contribution. Your scope extends to engagements with lead management, market development, inside-sales and partner ecosystem stakeholders to ensure robust lead progression and funnel velocity that support the delivery of expected outcomes.

You are expected to straddle strategy and execution. To succeed in this role, you need to have the ability to distill priorities, and be exceptional at rallying cross-functional teams to deliver on expected outcomes.

What you will do:

• Drive in-country commercial marketing strategy, conceptualization and execution for demand generation activities that contribute to the success of commercial business in TW
• Program management – rally and orchestrate programs and campaigns, both direct to B2B customers and with/through partner ecosystem.
• Ensure the integration of to, with and through partner ecosystem programs in the overall commercial marketing strategy and plans for your region, and drive lead-passing and follow-up mechanisms to close the loop on demand gen ROI.
• Create and manage channel marketing programs aimed at acquiring net new SMB and midmarket revenue and growth in TW.
• Guide and collaborate with partners in quarterly plans and executions, aligned with corporate/field commercial marketing campaign themes.
• Work closely with various APAC functions across program marketing operations as well as PR & communications for messaging alignment when necessary

What you will bring:

• At least 8 years of experience in B2B tech marketing in TW, ideally in the commercial segment, field and partner ecosystem marketing roles. Successful track record of building and executing segment-specific marketing strategies with clear goals and objectives that align with business priorities and support revenue targets.
• Thorough understanding of integrated demand gen in B2B that makes you comfortable in matrix environments.
• Outstanding stakeholder management and communication skills to provide clarity and drive alignment across business and marketing leadership, as well as effectively drive cross-group collaboration at the operational level.
• Strong analytical mindset, with an understanding of data and segmentation that enables you to call on support from the analytics team to derive insights for better marketing programs and performance.
• Excellent interpersonal communication, teamwork and project management skills required
• Excellent Chinese and English written and verbal communication skills

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About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We’re a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

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