Product & Trade Marketing Executive

Position Summary

The position is responsible for product management and acts like the product expert for the Brand(s)

Responsibilities include managing the product portfolio per retailer through forecasting and setting pricing.

For the trade marketing part, the position will be responsible for producing point of sales materials and organizing promotional activities for the retailers.

This product role knows every single SKU in the assortment from material code to sales performance, and uses this knowledge when building the launch plan in collaboration with Brand Manager and/or Consumer Marketing

Key Performance Areas and Description

Launch Management & Trade Marketing

• Manage and maintain the product portfolio aligned with brand strategy per channel, retailer, door type
• Act as the Brand expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets
• Work in close collaboration with Consumer Marketing in building local launch plans
• Manage all of the newness forecasting process with the Retailer and Demand Planning team
• Derives the marketing plan into a detailed animation and promotional plan by Retailer, including product launches and special events
• Responsible for campaigns (Event Management, timing of campaigns and tracking)
• Responsible from budget for promotional (e.g. GWPs) and Visual Merchandising material (e.g. displayers)
• Updates planograms by Retailer and door type
• Collects feedback from Sales Executives on the quality of the Trade Marketing and Visual Merchandising execution
• Measures performance of Trade Marketing actions and strives for spend optimization
• Responsibility for pricing, pricing communication, visuals in store for new launches
• Build & maintain monthly product performance report
• Manage sampling and promotion initiatives
• Maintain and update the monthly Ecom/core site refresh document in line with the new launches and share with the E-com team
• Analyze sales performance of key categories to create the foundation for right decisions.
• COGS analysis to continuously optimizing product assortment.
• Executes Visual Merchandising decision-making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches
• Drives innovation and continuous improvement on Trade Marketing and Visual Merchandising for the brand
• Keep all key stakeholders updated with regards to any changes in the calendar and launch dates
• Build and maintain a good work relationship with the Retailer, Customer Service, Finance and Demand Planning teams
• Performs other duties as directed in line with role and brand strategy

Pricing

• Helping product marketing manager for pricing activities (price increases, and price upload and pricelist creation) according to regional and global policies.
• Responsible for forecasting of saleable products with the aim of maximizing forecast accuracy
• Monitoring master data to ensure accuracy
• Produce input and send requested reports to EMEA Marketing.
• Manage and maintain discontinued products and returns with the objective of reducing returns
• Ensure the final prices are shared with all stakeholders and updated in local systems before the order date
• Conduct competitor pricing analysis for new strategic launches and prepare recap reports
• Works with Brand Managers to understand category analysis and impact of newness and basic business.
• Drives pricing strategy through regular and consistent reviews and plans

Budget / Cost Control / Inventory

• Works closely with Supply Chain to monitor stocks proposes mitigation actions in case of availability or excess issues
• Monthly attendance of SIOP and brand estimate meetings (where relevant)

Qualifications

Qualifications

• Min 3 years Marketing experience in a retail / cosmetics / luxury goods or FMCG arena
• Degree in Marketing or Equivalent
• Strong knowledge of MS Office &ndash especially Microsoft Excel (usage of pivot tables & VLOOKUP)
• Analytical thinking
• Communication skills
• Willingness to lead projects
• Ability to work with many (changing) task at the same time
• Strong organization & time management skills
• Self-motivated: a self-starter with ability to work on multiple projects
• SAP experience is an advantage

What We Offer

Our Business of Beauty Prestige beauty is a dynamic growth industry, and we are at the forefront, leading the way with our diverse portfolio of 25+ exceptional brands.

Our Culture & Values We are a family company with deep-rooted values and a rich history. We embrace the challenges of leading in the ever-changing beauty landscape as an opportunity to drive our creativity and drive sustainable growth.

Our People We believe that diverse backgrounds result in greater innovation across our organization. The value we place on cultivating future leaders is at the heart of our talent philosophy. We encourage continuous learning and we harness the strengths of our employees. The global nature of our work across multiple regions and brands, functions and channels provides fertile ground for mobility and career growth.

Our Commitments We are commited to fostering a culture of respect and being positive influence in everything we do and in every community we serve. Corporate citizenship and sustainability are central to our beliefs &mdash from employee volunteerism and our cause-related campaigns to the creation of high-performing and safe products, all while caring for people and the environment.

We are looking forward to your application!

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Saygılarımızla,

Estée Lauder Companies Türkiye

Job: Marketing

Primary Location: Europe, Middle East, Africa-TR-34-Istanbul

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2316757

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