Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
Job Description:
Lead new product and market launches to scale marketing solutions and maximise untapped opportunities
Plan and execute end-to-end go to market strategy which involves product planning, operations, marketing, and performance tracking
Product: Identify key features that make the solution competitive and drive the best user journey especially when product development is involved
Operations: Align onboarding and roll out plan with different stakeholders (internal regional teams, local teams, and external partners) and prepare materials to support seller inquiries
Marketing: Align the key messaging for mass communication, ensure implementation in different communication channels, design incentive plans to drive adoption of the new solution, conduct case studies to further the value proposition of the new solution
Performance tracking: Set, track, and analyse targets on a regular basis to ensure success metrics are achieved and identify gaps that can be addressed through program initiatives, seller segmentation, and product improvement; translate analysis into actionable next steps
Regular monitoring of competitor solutions to ensure Shopee delivers a better user experience and higher return on seller’s investment
Devise growth initiatives based on best practices from own test framework and local markets
Requirements:
Bachelor’s degree in Business Administration, Marketing or equivalent
1 – 4 years of experience in digital marketing or product management (must be comfortable with technical work)
Comfortable using Excel and synthesising large data to derive at meaningful insights that are actionable
Strong analytical and problem-solving skills, able to tackle complex problems, identify root causes, and apply a structured approach to solutions
Excellent verbal and written communication skills, with the ability to engage in technical and operational discussions while conveying key metrics to senior stakeholders
Ability to navigate cross-functional teams with minimal supervision and proactively establish new SOPs to drive results