Product Marketing Strategy Associate Senior – Direct Marketing

Job Description

Are you ready to make a difference in the world of home lending marketing? Join a team where your ideas and execution power real results. As a Sr. Marketing Associate, you will collaborate with talented professionals and lead innovative campaigns that reach customers across multiple channels. This is your chance to influence strategy, drive growth, and work in a dynamic, supportive environment. Be part of a team that values creativity, collaboration, and excellence.

As a Sr. Marketing Associate in the Home Lending Marketing team, you will shape and execute digital and traditional marketing initiatives to support our growth. You will manage impactful campaigns, collaborate with cross-functional teams, and ensure successful execution from concept to deployment. We value your ability to drive results, adapt to changing priorities, and contribute creative ideas. Together, we deliver true omnichannel marketing and make a meaningful impact for our customers.

Job Responsibilities

• Manages omnichannel marketing execution from strategic development to deployment
• Works across a wide array of channels including email, digital, and direct mail
• Partners with marketing strategists and cross-functional teams to execute complex campaigns
• Collaborates with strategy, leadership, agencies, and internal partners on creative development
• Coordinates with Legal, Compliance, Fair Lending, Product, and Risk for content approval
• Ensures campaigns are on-strategy, on-time, and on-budget
• Thinks critically and recommend campaign enhancements based on data and test results
• Contributes innovative ideas and best practices
• Optimizes campaigns to improve results, find efficiencies, and reduce costs
• Drives all aspects of campaign execution from idea stage to deployment
• Manages multiple campaigns simultaneously while adhering to brand and compliance guidelines

Required Qualifications, Capabilities, and Skills

• Consumer marketing experience
• Experience managing large-scale traditional and digital marketing campaigns
• Data-driven and analytical mindset with creative thinking skills
• Ability to manage multiple efforts simultaneously with strong collaboration skills
• Proven initiative, influence, and results orientation
• Knowledge of customer experience, segmentation, testing, and results measurement
• Excellent written and oral communication skills

Preferred Qualifications, Capabilities, and Skills

• Mortgage experience
• Experience in financial services or agency marketing
• Team player with a positive, can-do attitude
• Highly curious and committed to continuous improvement
• Ability to think through the entire customer experience end-to-end
• Experience translating strategic goals into creative execution
• Focus on both big picture and detailed management of complex campaigns

Internal Application Eligibility Requirements

TENURE:

Must meet minimum employment tenure requirement. Specific roles require longer tenure in current position to be eligible to apply. Unless established for specific positions by the line of business, the standard tenure requirement is 12 months.

PERFORMANCE:

Meets satisfactory performance standards as defined by the firm

By submitting an application and/or joining the interview, you affirm to meet the Internal Mobility Eligibility Requirements as stated in the Applying for Internal Positions Firmwide Standard. You are expected to provide true and accurate information to the Company during the recruitment and application process. Knowingly giving false or misleading information shall be subjected to the imposition of appropriate corrective action, following the firm’s HR Policies and Guidelines.

Inform your manager once scheduled for an interview. Include in your discussion if you have questions about eligibility or Line of Business specific guidelines.

Make sure your profile is updated in the new me@jpmc > Jobs. Attaching your updated resume is encouraged.

In partnership, Hiring Managers and Recruiters will review applications to determine which candidates best meet the required skills and experience specified in the job description. While not every application will result in an interview, applications will be acknowledged.

About Us

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

For many, owning a home is the ultimate dream and we’re here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.

Read Full Description