Product Marketing Specialist – Hybrid

Description

Healthcare Without Rival

Premise Health is the world’s leading direct healthcare provider and one of the largest digital providers in the country, serving over 11 million eligible lives across more than 2,500 of the largest commercial and municipal employers in the U.S. Premise partners with its clients to offer fully connected care – in-person and in the digital environment. It operates more than 800 onsite and nearsite wellness centers in 45 states and Guam, delivering care through the Digital Wellness Center and onsite, nearsite, mobile, and event solutions. 

Premise delivers value by simplifying complexity and breaking down barriers to give diverse member populations access to convenient, integrated, high-quality care. We offer more than 30 products, delivering the breadth and depth of care required to serve organizations’ total populations. The result is healthcare that meets the needs of members and their families, helping them live healthier while lowering costs for organizations. 

Premise offers a wide range of dynamic, purpose-driven career opportunities. We are currently looking for a Product Marketing Specialist to join our team in Brentwood, TN. This position requires this individual to be in office 2 times per week.

About the role:

Our growing marketing and communications team is seeking a high-performing Product Marketing Specialist who will play a critical role in driving the success of our products by developing and executing comprehensive marketing strategies. This person will be responsible for understanding a set of products inside and out, identifying target audiences, and crafting compelling marketing campaigns that resonate with customers.

Under the guidance of the Product Marketing Manager, this person will support organizational growth by creating product messaging and materials that interest, inform, and engage current and prospective clients. This position requires the ability to think strategically, in addition to a high level of tactical coordination and communication across various stakeholders. The ideal candidate is extremely organized, loves to learn, and is a resourceful self-starter.

Job Requirements:

• Owns marketing strategies that build awareness and drive revenue for a designated portfolio of products
• Develops clear and effective product positioning and messaging for B2B audiences that differentiates our products in the market
• Conducts in-depth market research to understand customer needs, competitive landscape, and industry trends to inform product marketing strategies
• Owns day-to-day development and maintenance of owned product marketing projects and materials, maintaining next steps across various workstreams and stakeholders
• Creates engaging marketing content, including product collateral, web content, case studies, and sales enablement materials (presentations, sales slicks, eBooks, blogs, social posts, infographics, etc.)
• Plans and executes integrated marketing campaigns across multiple channels, including digital marketing, social media, email, events, and more
• Collaborates with various departments across the organization (sales, clinical, operations, growth and development, etc.) to scale product information and successfully execute go-to-market strategies for product launches and updates
• Gathers feedback from customers, sales teams, and internal stakeholders to continuously improve product marketing strategies and product offerings
• Adheres to product marketing framework and collateral development processes to ensure consistency across products
• Leads meetings with key stakeholders to share product marketing plans, gather feedback, and gain internal alignment
• Works with graphic designer to visualize assets that support and augment the product message across internal and external channels
• Partners with digital team to optimize online content, execute new and existing business campaigns, and track performance for ongoing improvement
• Collaborates with internal communications team to share new or updated product features, assets, etc. with internal stakeholders
• Serves as liaison and subject matter expert to other internal departments regarding product marketing initiatives
• Stays up to date with competitors, industry news, and emerging trends as they relate to the Premise Health brand, products, and direct healthcare industry

Education:

• Bachelor’s degree in marketing, business, communications, journalism, adverting, or related field

Experience:

• 3+ years of relevant work experience required
• B2B marketing background preferred
• History working on or with sales, business development, or growth teams a plus

Knowledge and Skills:

• Strong understanding of marketing principles, including market segmentation, positioning, and messaging
• Proficient in Microsoft Office suite, specifically PowerPoint and Word
• Excellent written and verbal communication skills
• Proficiency in digital marketing tools and analytics (HubSpot and/or Salesforce)
• Self-starter with the ability to work collaboratively with cross-functional teams
• High attention to detail, organized, and strong project management skills
• Results-driven with a focus on achieving KPIs and goals
• Crystal clear communication, both written and oral
• Working knowledge of Adobe Creative Suite is helpful but not required
• Ability to provide examples of prior professional work or writing samples

Work-life balance is at the foundation of how decisions are made and where Premise is headed. We can only help people get, stay, and be well if we do the same for ourselves. In addition to competitive pay, Premise offers benefits packages including medical, dental, vision, life insurance, 401(k), paid holidays and vacation time, a company-sponsored wellness program, and much more our talent acquisition team will be happy to share with you.

Premise Health is an equal opportunity employer; we value inclusion, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

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