Product Marketing Specialist – B2B

Job title: Product Marketing Specialist – B2B

Company: carsales.com


Job description: Company DescriptionAre you ready to be a big part of something big?At carsales, we’re all about making buying and selling a great experience. For 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow.When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership.Not something you’d expect from one of the country’s biggest tech companies, is it?We embrace a hybrid way of working – mixing working from home with the energy and connection that comes from being together in the office. We champion flexibility and have many policies, procedures and leave options to support flexible work.Please note we are open to applicants based in Melbourne, Sydney, Adelaide and Brisbane.What’s on offer:

• A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
• We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace, a WORK180 endorsed employer for women and WGEA Employer of Choice for Gender Equality.
• The support of a highly engaged, high-performing team including a leadership team that’s you’ll actually have face time with.
• 24 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender affirming care leave.

Job DescriptionWhat you’ll do:The Marketing team come together to create the stories and campaigns that inspire and educate as well as provide strategic, innovative and cost-effective solutions for our customers. They’re a nimble and collaborative team that offers the full suite of services that you’d find in a digital design agency.As a Product Marketing Specialist – B2B within the broader Product Marketing team, this is your chance to shape how our products connect with customers across Australia. Reporting into the Group Product Marketing Manager, you’ll partner closely with marketing, product, design, sales and enablement teams to help us bring the right message to the right people at the right time. You’ll focus on our Auto, Corporate, Industry and Leisure portfolio focused delivering value to dealer customers through clear positioning, meaningful experiences, and strategic go-to-market execution.

• Drive adoption of new and existing features and products to deliver incremental revenue
• Collaborate with product and research teams to gather insights, define value propositions, and turn them into compelling messaging
• Shape positioning and messaging for key features and experiences
• Plan and execute go-to-market strategies for new features and products
• Champion the customer: identify gaps, friction points and opportunities across the end-to-end experience
• Contribute to measurement and optimisation frameworks to help us learn what’s working and what’s not

QualificationsWhat are we looking for?We’re looking for a self-starting Product Marketing Specialist who’s eager to grow in a collaborative team. You’ve got a few years of product marketing experience under your belt and a talent for bringing clarity to complexity.

• Demonstrated inclusive and interpersonal attributes that connect you to our behaviours (we change the game, we own it, we step in, we are curious, we don’t take ourselves too seriously).
• Demonstrated product marketing experience, ideally in a B2B SaaS environment
• Strong understanding of product marketing and go-to-market strategies, with a focus on collaboration and shared outcomes
• Highly organised with strong attention to detail – you’re comfortable coordinating multiple initiatives and following through on commitments
• Clear and thoughtful communicator who builds strong relationships – you listen well, earn trust, and keep teams connected
• Comfortable moving between product ideas, creative planning and customer conversations, adapting as you go
• Curious, collaborative and proactive – you ask insightful questions and are always ready to support where needed

Additional InformationA few other things we want to let you know about…

• carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders and backgrounds to apply. If you’re a candidate with a disability or you’ll need some adjustments to be at your best, let us know how we can provide you with additional support.
• We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process – if you want to know more just ask.
• We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.
• Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis.

So come and join our team – because every role is a big role in our plans to go big.

Expected salary:

Location: Melbourne, VIC

Job date: Wed, 02 Jul 2025 22:31:46 GMT

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