Product Marketing Manager, Ads Marketing (English, Spanish)

Please submit your resume in English – we can only consider applications submitted in this language.

Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.

Minimum qualifications:

• Bachelor’s degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.
• Ability to communicate in English and Spanish fluently to engage with local stakeholders.

Preferred qualifications:

• Experience at top brand advertiser/ business-to-business (B2B) advertiser.
• Understanding of Google’s and YouTube’s ad products and technology industry.
• Ability to manage stakeholders of all types, including executive management, external agency partners, and peers.
• Ability to work on multiple projects simultaneously in a dynamic and constantly evolving context.
• Excellent presentation and communication skills (presenting to large internal audiences).
• Passion for technology, creativity to think outside the box, and leadership to execute effectively.

About the Job

Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.

The Ads Marketing member shapes Google’s point of view on the changing advertising landscape and supports Google’s growth through effective and results-focused marketing campaigns.

In this role, you will work in the marketing strategy, planning and execution of programs to support the sales teams in driving advertising business from large advertisers and agencies in Spanish Speaking LATAM. This will involve finding innovative ways to engage decision makers, educate the users of our products, developing and communicating the market insights about consumers and industries, promote Google’s business brand and equip our sales teams with the information and tools they need to more effectively promote our products.

You will prepare the Google salesforce with marketing programs that establish fresh thinking in the industry and deepen engagement with clients. You will work cross-functionally, involving close work with Public Relations (PR) and Sales teams, as well as collaborate with other marketing teams across Google’s global offices.Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

Responsibilities

• Lead, develop and execute innovative marketing plans for Google and YouTube Ads in Mexico and own cross functional programs that drive positive perception change.
• Be an expert on the formats, solutions, tools, brand positioning and own the narratives and activations for the same.
• Identify and build innovative marketing strategies and plans to engage large brands and agencies with insights about Google and YouTube’s products and how they drive business results for the customers.
• Develop compelling communications and creative assets that shift advertiser perceptions and behaviors. Identify and scope areas for experimentation to drive large advertisers and agency education, engagement and Google solutions adoption.
• Work with a large group of stakeholders across local, regional and global sales and marketing organization and set and manage marketing budgets, appoint and manage creative and event agencies

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