Product Marketing Manager, Ads Marketing (English, Mandarin)

Minimum qualifications:

• Bachelor’s degree in Business, Marketing, Technical, or a related field, or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Ability to communicate in English and Mandarin fluently to support client relationship management in this region.

Preferred qualifications:

• Ability to think strategically about issues, leading to recommendations, action plans, and campaigns.
• Ability to operate in a fast-paced environment, and work on multiple projects simultaneously in a dynamic and constantly evolving context.
• Ability to work in a cross-functional environment.
• Excellent stakeholder management skills, and the ability to engage directly with stakeholders at all levels.

About the Job

Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager for Ads Marketing team, you will be responsible for leading, planning and executing a marketing plan to build customer’s intent and readiness towards starting and accelerating a Direct-to-Customer (DTC) business with Google Ads solutions. You will oversee the positioning and promotion of Google’s Ads products to achieve business results across multiple channels. You will drive Google’s new customer acquisitions. You will lead the overarching marketing strategies, and work closely with global and regional marketing stakeholders, as well as play an integral part of a cross-functional team spanning Sales, Product Experts, Public Relations (PR), Legal and more to contribute to Google’s overall positioning in the business market in China.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Lead the digital leads nurture campaign to identify, categorize and educate marketing/sales prospects to accelerate their DTC and GAds readiness, moving them down the marketing funnel to qualify for sales programs.
• Develop data-driven and customer-insight-first campaign strategy and execution plan.
• Work with sales stakeholders and external partners to build comprehensive nurture content that addresses customer needs and pain points.
• Build a MarTech (WeCom) infrastructure and systematic framework that enables automated tagging, scoring and tracking to ensure content sent to the customers.
• Contribute and participate in business reviews on local marketing strategy with marketing and sales executives within the region and to the broader organization.

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