Product Marketing Manager

Role Introduction

As a member of our Product Marketing team you will be responsible for the creation and delivery of the product marketing plan specific to a Category or Market Sector, build a long term plan and associated budget that delivers the right level of support for the rest of the Product Marketing team, Field Marketing, Sales and Product Management teams and lead on GTM activity and creation of sales enablement tools. 

Using the Product Marketing Framework the role will also require you to create messaging, value propositions, customer-facing collateral, sales enablement tools, and in-product messaging. You will also work closely with senior and junior members of Product Management, Sales, and the wider Marketing team.

The ideal candidate will enjoy working in a fast-changing environment and the challenges this produces. As an advocate for our Categories within the business this role will be play a key part in establishing product marketing framework best practices.

What You Will Do

• Own and deliver a product marketing plan for the designated Product Category that integrates tightly into; roadmap planning and development, Commercial Unit Business plans, the sales target and the field marketing campaign plan for the current Financial Year and beyond
• Develop Category/Sector/Persona level messaging and positioning for prospects and existing customers
• Create compelling marketing assets that clearly articulate the value of our Categories
• Build and drive the adoption and use of sales tools to support our sales teams
• Work with Field Marketing and Sales teams to find customer stories and convert them into powerful content
• Develop thought leadership and content strategies, supporting the go-to-market plan
• Plan and coordinate cross-functional execution of releases and new launches
• Deliver customer feedback and requirements into Product Management to help shape the roadmap
• Serve as a Category expert and spokesperson, supporting sales meetings and events
• Assist in the generation of annual plans and budgets and input into the allocation of resources and prioritisation discussions

What You Will Have

• At least 3 years previous Product Management, Product Marketing, Marketing or Sector specific experience
• Emerging leadership and management skills
• A high standard of verbal and written communication skills.
• Good presentation skills.
• Collaborative
• Innovative thinker.
• Creative, proactive and organised
• Confident and enthusiastic showing a strong ability to learn and expand the role
• Ability to manage multiple tasks
• Good IT Skills
• Flexibility
• Commitment to excellence
• Analytical Thinking
• Team Working
• Communication
• Interpersonal Understanding
• Flexible and open to change

What We Do For You

Wellbeing focussed – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Generous Annual Leave – 25 days of annual leave, plus public holidays and the ability to buy additional days
• Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First
• Endometriosis Friendly Employer – We are proud to confirm our commitment to developing an environment and culture that allows those with endometriosis to thrive in the workplace

Personal Growth – Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally

• Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
• Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success

Financial wellbeing – We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance – Providing you with support and assistance when you need it most

Recognition – Highlighting and rewarding the great work our people do

• Values Awards – Our quarterly employee-driven initiative to highlight and reward the people in the organisation who embody our values the most
• Clear Review – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Difference – we provide opportunities to help our people make a difference to the causes they care about

• MatchIt! – Fundraise for a cause close to your heart and Advanced will match part of the funding
• Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger

Who We Are

We are one the UK’s largest tech companies, and our products sit at the heart of some of the country’s best-known businesses. We’ve grown phenomenally quickly with a £275m turnover and 2,800 employees supporting over 25,000 customers. We hire for potential. We want to make sure we have the best people for the job and provide genuinely equal opportunities for our people to thrive. Our recruitment process is designed with inclusion and equity at its core.

Find out more about the next steps once you’ve applied here – careers.oneadvanced.com/how-we-hire

Read Full Description